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Archive for December, 2006

Dental Bowling

08 Dec 2006

Finally I’ve got another moment to blog. It’s been a very busy week, trying to round up everything and finish the work I was supposed to do for some pending cases at the ad agency. Well, anyway, the show must go on. Here’s a pretty cool ambient from an insurance agency in Germany. KarstadtQuelle Versicherungen offers dental insurance for a reasonably low monthy fee, and they’ve hired Jung Von Matt to come up with something suitable. So, the Jung Von Matt guys dressed up a local bowling alley and I must say the end result looks quite funny. Would be a very good Halloween thingy too, if you make the visible parts of the faces look like monsters (Frankenstein, a witch, whatever)

Dental Bowl

via AdArena

 

Plug The City

08 Dec 2006

Here’s a great outdoor campaign for Groupe E, a Swiss provider of electricity. To communicate the message, giant power plugs were fixed onto billboard posters with a big fat wire that linked them to electric stuff in the near surrounding of the billboard. Funny experience in the streets of Switzerland, perfect execution that brings the message across in a playful but very clear way. Electricity is all around us. Somebody needs to do this with the big Christmas tree on the central market square, with a message next to it: this year, Christmas is provided by ‘company x’. Hah!

Groupe E 1

Groupe E 2

Groupe E 3

Via Adverbox

 

Changing Jobs

05 Dec 2006

Ok, since the word is out, I might as well write about it too. Yes, I’m switching jobs. At the moment I’m in my last week at i-merge, the brandbreeding agency. I’m currently still in the strategic team, but as of December 11th, I’ll be joining a few friends over at Microsoft. I’m going to be an Enthusiast Evangelist for the EMEA (Europe, Middle East and Africa) region and I’ll be listening to (and speaking with) the influential end users, the blogosphere and perhaps some online media.

I’m well aware of the fact that it’s a great challenge, but I think it’s going to be interesting, fun and very learning. I’m looking forward to use all the skills I have and try to fit in as good as possible. I’ll set up a blog to document my thoughts and experiences for starters (I’ll pass on the url when it’s up and running) and I hope I can try to add some relevant ideas and thoughts to the conversations about Microsoft’s products and services.

My first three days on the job will be in Switzerland, where I’ll be meeting the rest of the EMEA team to get acquainted and set up the goals of my job. Updates will follow, stay tuned for that.

I had a great time at i-merge, I learned a lot and met quite a bunch of interesting people with whom I’ll try to stay in touch. It’s been an interesting 9 months of joy and sometimes pain, but mostly joy. Looking back, I don’t think I could’ve been at a better place to start my career. Somewhere I had hoped to stay around a little longer because the strategy section is finally in full force and working at warp speed 10. But this was an opportunity I just had to accept. Without any doubt, i-merge is so going to kick ass in the Belgian ad world very soon. A little less without me (lol) but still. I’m looking forward to seeing the work they’ll be producing. It’s been a wonderful learning school. Thanks guys.

 
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Pretty Polly

05 Dec 2006

On November 23rd, some lucky workmen were assigned to put up Britain’s biggest billboard. The six-storey advert for underwear firm Pretty Polly features a leggy model wearing a real skirt. When the wind plays with the skirt, it lifts the purple material, revealing the model’s black ‘Pretty Polly’ tights. It must be a thrill for the model to pose on a billboard that high. I think the link (or tribute) to Marilyn Monroe’s heroic moment from ‘The Seven Year Itch’ is the basic idea behind it, and I can only cheer for it. Incredibly sexy and a massive impact on society. It’s one of the most impressive moments of film history next to Humphrey Bogart’s quote “We’ll always have Paris” in Casablanca – right before the plane takes off.

Pretty Polly

via CherryFlava | The Sun Online

Bonus: Famous scene from the film The Seven Year Itch, in which Monroe’s character has her dress blown upwards revealing her underwear.

Marilyn Monroe

Picture by Sam Shaw

 

Doritos With Salt

05 Dec 2006

Het NMI sticker, dat op de gokkasten wordt geplaatst dient als bewijs dat de gokkasten door de overheid zijn goedgekeurd.

 

WWF Mysteries

05 Dec 2006

Some things in life are rarely seen, mostly only by the local fool of town, and barely believable. With some real species it’s going to be exactly the same – unless we take urgent actions to preserve the wildlife is it is and make sure it doesn’t extinct. That’s why I think these ads for WWF bring the message across very well. With a lot of animals in the grey zone of being extincted, pictures of them in a natural habitat will become as rare as a picture of the monster of Loch Ness, Big Foot or UFOs. I like the amateur feeling of the pictures, the raw grains in them as if they were over 50 years old already. Melancholic, yes. Funny, no. Necessarry, absolutely.

Agency: Ogilvy SA
Art Directors: Prabashan Pather, Catherine Conradie,Gareth McPherson
Writers:Catherine Conradie, Prabashan Pather
Creative Director: Gordon Ray
Executive Creative Director: Mark Fisher
Via Adverbox

 

Prison Break Guerrilla

05 Dec 2006

In order to launch the TV series Prison Break on the Portuguese FOX Channel, Torke Stunt launched a multi-phased advertising campaign Lisbon. Besides the press kit where a book containing a hidden spoon and a prison blueprint was sent to the press relating -to a prison escapade-, there were also a few street campaigns. In the outdoor campaign with prisoners, a team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series. Next to that, several stoppers were placed indoors, such as TV CABO shops and in urban furniture. Then there were posters on ’stregical’ locations in various city areas. Personally, I think it’s a good campaign, especially the press kit is really creative. Two things I would’ve done: put the spoon in a cake and have the flyers distributed at train stations etc with the prisoners locked up in a cage (so they’d distribute from within the cell/cage to passers-by).

Prison Break 1

Prison Break 2

Prison Break 3

Prison Break 4

Brand/product advertised: FOX Channel
Advert title: Prison Break
Agency name: Torke Stunt
Creative Director: André Rabanea
Art director: João Pereira
Copywriter: Gustavo Blanco

Thanks, Hugo

 

Come Ride My Mini

04 Dec 2006

There’s a stunt track at one of the theme parks of Paramount where mini did some brand placement on a thrill ride. Actually, it’s brand placement within a movie, but since the movie is featured in the theme park, the extension of the brand placement goes further. You might remember “The Italian Job“, a cunning movie with one of my favorite actors in it (Jason Statham) where in the finale they planned a getaway with some colorful Minis, well, that getaway has been recreated at the Kings Island theme park, where a nearly live-sized Mini has been put on the tracks of the ‘Italian Job Stunt Track’. Visitors travel at 40 mph in scaled fibreglass Minis, with the equivalent of 1500 horsepower under their behinds, dodging police cars, avoiding helicopters and speeding it up in the tunnel that represents the sewer pipes from the real movie. A few 360s make the ride complete. Talk about some wicked product placement in a thrill brand experience!

Mini Stunt Track

On another note, and for the sake of the contents of your wallet: try to keep your kids away from these :)

Mini Coin Car

via AdverLab | Car Pages | Cubermate