I think it’s news items like this one that call for a ‘yeah we knew, it was all planned’ claim from the Doritos management. This has got to be the best form of free advertising and product sampling around. Worldwide news coverage, hundreds of happy scavenger hunters consumers who’ll be enjoying your products for weeks after the event.
“A cargo container that apparently fell from a ship washed up on the Outer Banks of North Carolina on Thursday and spilled thousands of bags of Doritos brand tortilla chips on the beach. People collected the chips, which were apparently still fresh due to their airtight packaging. It was unknown which ship had lost the cargo or to what port it was bound.”
(source:Pilot.com)
Pictures by Donna Barnett
Gordon
December 5, 2006 at 9:09 pm
I can’t imagine a container ship is a very efficient way to ship Doritos…wouldn’t they just make them in Europe instead? Or are they made in Honduras and shipped north?
sounds fishy.
FurryRabbits.com » Who’s really behind this?!?
December 5, 2006 at 10:05 pm
[...] Coolzor and Adrants speculates this may be an ingenious product sampling and free advertising gig. Will Doritos Corporate fess up to the potato ship spill or did the citizens of NC merely score a year’s worth of Nacho Cheesier goodness? [...]
Toma e Embrulha :: (ir)Real :: December :: 2006
December 6, 2006 at 2:51 am
[...] eu partilho a opinião de muitos que aponta para algo cuidadosamente planeado pela Doritos. [...]
bloggadocio
December 7, 2006 at 1:04 am
meanwhile, those in the pacific northwest still have HOW long before those matching Nikes float ashore from that spill awhile back, right?
something’s fishy.
Colin
December 7, 2006 at 9:11 pm
You couldn’t have dumped the container off the coast of some third-world country, huh Doritos? Do those North Carolinians really need to be eating more chips?