Cool Marketing Thoughts

On November 23rd, some lucky workmen were assigned to put up Britain’s biggest billboard. The six-storey advert for underwear firm Pretty Polly features a leggy model wearing a real skirt. When the wind plays with the skirt, it lifts the purple material, revealing the model’s black ‘Pretty Polly’ tights. It must be a thrill for the model to pose on a billboard that high. I think the link (or tribute) to Marilyn Monroe’s heroic moment from ‘The Seven Year Itch’ is the basic idea behind it, and I can only cheer for it. Incredibly sexy and a massive impact on society. It’s one of the most impressive moments of film history next to Humphrey Bogart’s quote “We’ll always have Paris” in Casablanca – right before the plane takes off.

via CherryFlava | The Sun Online

Bonus: Famous scene from the film The Seven Year Itch, in which Monroe’s character has her dress blown upwards revealing her underwear.

Picture by Sam Shaw