There’s a stunt track at one of the theme parks of Paramount where mini did some brand placement on a thrill ride. Actually, it’s brand placement within a movie, but since the movie is featured in the theme park, the extension of the brand placement goes further. You might remember “The Italian Job“, a cunning movie with one of my favorite actors in it (Jason Statham) where in the finale they planned a getaway with some colorful Minis, well, that getaway has been recreated at the Kings Island theme park, where a nearly live-sized Mini has been put on the tracks of the ‘Italian Job Stunt Track’. Visitors travel at 40 mph in scaled fibreglass Minis, with the equivalent of 1500 horsepower under their behinds, dodging police cars, avoiding helicopters and speeding it up in the tunnel that represents the sewer pipes from the real movie. A few 360s make the ride complete. Talk about some wicked product placement in a thrill brand experience!
On another note, and for the sake of the contents of your wallet: try to keep your kids away from these :)
via AdverLab | Car Pages | Cubermate