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WWF Mysteries

05 Dec 2006

Some things in life are rarely seen, mostly only by the local fool of town, and barely believable. With some real species it’s going to be exactly the same – unless we take urgent actions to preserve the wildlife is it is and make sure it doesn’t extinct. That’s why I think these ads for WWF bring the message across very well. With a lot of animals in the grey zone of being extincted, pictures of them in a natural habitat will become as rare as a picture of the monster of Loch Ness, Big Foot or UFOs. I like the amateur feeling of the pictures, the raw grains in them as if they were over 50 years old already. Melancholic, yes. Funny, no. Necessarry, absolutely.

Agency: Ogilvy SA
Art Directors: Prabashan Pather, Catherine Conradie,Gareth McPherson
Writers:Catherine Conradie, Prabashan Pather
Creative Director: Gordon Ray
Executive Creative Director: Mark Fisher
Via Adverbox

 
13 Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Ethics

 

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  1. Tamara

    December 10, 2006 at 12:26 pm

    So good, so real!

     
  2. kt

    April 10, 2007 at 9:38 pm

    I believe every word!

    well maybe not so much bout the ufo’s but my whole family believes in the loch ness!!

     
  3. jeffrey bean

    May 13, 2007 at 8:21 pm

    welll 2 b honest i think its a load of bollox

     
  4. SALVADOR

    October 24, 2007 at 4:15 am

    IT´S JUST A MATTER OF TIME FOR ALL OF US TO RECOGNIZE THE EXISTENCE OF SUPERIOR INTELLIGENCE. WE NEED THEM NOW!!! BUT WE HAVE TO BE PREPARED FOR THAT. OPEN YOUR HEART AND CLOSE YOUR EARS.

    SAVE THE PLANET!!!

    ALL MY LOVE.
    CHAVO MADRE TIERRA

     
  5. zach timmons

    November 30, 2007 at 10:57 pm

    those are real!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

     
  6. Stijn

    December 13, 2007 at 4:08 pm

    the bigfoot is so unreal but Nessy looks real to me

    NESSY WILL BE FOUND JUST LIKE THE YETI !!

     
  7. Summer

    December 28, 2007 at 12:28 am

    I believe in the loch ness monster cause of dinosaurs. Lets see the crocodile has a aquatic ansister maybe this aquatic animal is an ansister to the plesiosaur. It looks alot like the images. Plus, no have proven that ‘ nessie ‘ isn’t real. If i were nessie and smarter than humans why would I be found. If found her/him they would probably put him/her in a aqarium somewhere. Now people offering rewards. Like $2 million if you catch him/her. Let’s be real. Nessie doesn’t want to be found. Let’s find him/her and leave him/her alone. Come on we can’t distrub him/her. Maybe observe him/her for a while the let him/her live their life. I think nessie is as real as the crocodile. We can’t let him/her go/ Do you think anyone who saw him.her live that down? I couldn’t.

     
  8. Rebecca

    January 5, 2008 at 6:08 pm

    I actually saw it. I live in Scottland near the Lochness. I was riddin in a boat, and somethin was under us. But when we all looked, there was nothin there. Then when we all turned around, a dinosaur like head looked at us. It was the monster Nessie. It was so scary, but then I got on the back of it, and rode Nessie. It was so much fun! THIS IS IS IS IS IS IS A TRUE STORY. ASK EVERYONE IN SCOTTLAND WHO LIVES BY ME. THEY WILL SAY THAT IT IS TRUE.

     
  9. lydia

    February 24, 2008 at 9:27 pm

    lol i dont kno if any of this stuff is real but seeing as we dont even really kno were we came from and space goes on for ever and ever it seems likely enough

     
  10. RRC

    February 29, 2008 at 5:06 am

    I’m more interested in the UFO then the Loch Ness Monster.

     
  11. somebody

    March 12, 2008 at 11:39 am

    wtf!!!!!! this is not real

     
  12. Norwegian

    March 27, 2008 at 11:30 pm

    Everybody can se that its an elephant and not the loch ness monster. and the little bird is just something yoy have put on the picture. Thats very easy to do!! and i have seen a just like picture in google.. everyone is just lies. But one picture i can actualy/ may-be belive that the Loch Ness Monster belive… Get the monster on a tape, than everyone can belive you!!From a Norwegian girl..

     
  13. Ok..

    April 26, 2008 at 11:04 am

    all a load of bullshit, how can you idiots believe in that? Nessie? real? seriously? and that comment about pleasiosaurs… come on! They died out 65 million years ago, how can 1 survive? and the yeti/UFO’s. Please open your minds and look at the statistics. Do rich people think UFO’s are real? NO! They’ve got money they don’t need some bullshit.