Cool Marketing Thoughts

In order to launch the TV series Prison Break on the Portuguese FOX Channel, Torke Stunt launched a multi-phased advertising campaign Lisbon. Besides the press kit where a book containing a hidden spoon and a prison blueprint was sent to the press relating -to a prison escapade-, there were also a few street campaigns. In the outdoor campaign with prisoners, a team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series. Next to that, several stoppers were placed indoors, such as TV CABO shops and in urban furniture. Then there were posters on ’stregical’ locations in various city areas. Personally, I think it’s a good campaign, especially the press kit is really creative. Two things I would’ve done: put the spoon in a cake and have the flyers distributed at train stations etc with the prisoners locked up in a cage (so they’d distribute from within the cell/cage to passers-by).

Brand/product advertised: FOX Channel
Advert title: Prison Break
Agency name: Torke Stunt
Creative Director: André Rabanea
Art director: João Pereira
Copywriter: Gustavo Blanco

Thanks, Hugo