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Archive for December, 2006

Smoking Pigs

17 Dec 2006

Starting from January 1st, it will be forbidden in Belgium to smoke in places where food is being served. For some people that is a major issue, for others it’s just common sense. I’m not against the idea and I don’t think it’s a limitation of the human right to die from whatever you want to. I’m just not part of the idea you can force other people to smell your smoke while they are enjoying a nice salad or a slice of steak. It’s about the respect you have for your fellow citizen to let him/her enjoy his/her meal in the way it is being served. If the chef wanted to add nicotine and the smell of burning tobacco to the recipe, I’m pretty sure he would’ve done that in the kitchen instead of leaving it to some slick cowboy/cowgirl who wants to recreate the menu for everyone near him/her. To communicate this governmental decision, LG&F created a pretty beasty clip.

Agency: LG&F
Creation: Johan Roelandt & Koen Van Deun
Creative Directors: Christophe Ghewy & Paul Wauters
Accounts: Inge Van Der Haegen, Peter Van Buggenhout
Production Company: Czar
Director: Joe Vanhoutteghem

 
4 Comments

Posted in Advertising, Campaigns, Marketing, Video

 

Energy Consumers

17 Dec 2006

Via the Tome e Embrulha blog I got pointed to the campaign from a Belgian agency for the Belgian Government. Pretty weird I have to find it out like this, but I didn’t had the time to tune in to the Eurobest and Epica awards because of my move to Microsoft. Anyway, this campaign has been launched to create awareness for the high energy consuming goods consumers buy without thinking about the effects it has on the environment and their wallet. If you buy products that consume a lot, you’re not only going to have to pay for the power/fuel they swallow, but also for the consequencial effects on the environment. I love the artwork, really. It says so much without overdoing it, and it kinda looks funny. The funny angle is a nice ice-breaker to get into people’s mind and have a foot between the door to actually bring your message across.

Think Before You Buy 1

Think Before You Buy 2

Think Before You Buy 3

Think Before You Buy 4

Copy:
“Think about what it consumes before you buy”
“check www.energyvores.be”

[Apparently they never registered the url.]

Agency: Leo Burnett Brussels
Creative Directors: Jean-Paul Lefebvre & Michel De Lauw
Copywriter: Wim Corremans
Art Director: Alex Gabriels
Fotographer: Frieke Janssens
Retouching : The Living Room

 
5 Comments

Posted in Advertising, Campaigns, Marketing

 

For One Fifth Of The World

17 Dec 2006

When my nephew Floris Van Opstal was still working for Dubois Meets Fugger, before he made his move to The Young Ones, he and his buddy Steven Goedhart created this piece of art and they sent it in to Sappi, Ideas That Matter, a program from Sappi to support design for the public good. The work is for UNESCO, to bring the fact to the people’s attention that (as the copy says:) “80% of the world’s population does not have access to free media”. The method they chose to deliver this message was to put the card inside of a stapled newspaper. People that would buy the newspaper would find themselves unable to read it because they first had to remove the staple. A nice way to illustrate the limited access to news that 80% of the world experiences daily. The campaign is supposed to be launched on December 27th, the artwork might vary. This entry was the only Belgian entry that got awarded, fyi. Yeah, it runs in the family :)

Unesco - Sappi

Copy on the backside of the card:
“For UNESCO and Sappi a violation of human rights is unacceptable. Surf to www.unesco-vlaanderen.be for uncensored background information”.

 
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Posted in Advertising, Campaigns, Ethics, Marketing

 

Coffee & Ink

16 Dec 2006

Jacqmotte is about to launch a new brand of coffe in Belgium called ‘Finest Selection’. Usually that means we’ll be flooded with typical commercials and dito ads, but in this case things are different. Apparently they hired Robert Hales to do the commercial, and this guy has earned his striped already with projects for Levi Strauss, The Museum of Modern Art and EMI Records. I was pretty eager to see what he made from it and I must say it doesn’t look like your regular coffee ad at all. Quite refreshing and a keen angle of approach, to be honest. The clip is based upon the Rorschach test, and approaches the feeling you have when you drink coffee in a subliminal way.

The Rorschach inkblot test was created in 1921 by Hermann Rorschach. During the early part of the 1900s, Klexographie was a well-known game in which people told stories about inkblots. Rorschach, a psychiatrist, realized that the stories people created revealed information about them, so he began to standardize the blots for clinical use. However, he died in 1922 at age 38, before he could refine the test. Psychologists after Rorschach have created their own methods of administration and analysis, which is why there are many accepted methods to give and score the test.

Robert Hales, the man who made the video, is also known for the work he did for the Gnarls Barkley video “Crazy”. The campaign is supposed to launch somewhere early 2007.

There’s also a YouTube file

 
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Posted in Advertising, Campaigns, Marketing, Video

 

Roedter Billboards

14 Dec 2006

The idea is pretty simple, which is why it’s so fun to look at. The concept: “very sharp knives”. In this case, pretty cleverly illustrated by picturing meat and fish, spreading them over two billboards and making it look like they’re cut right in half. It’s ‘not thinking outside the box’ to the bone, but it’s almost the same. You can also have two boxes next to each other instead of limiting the creativity to one box only. Extending this to the automotive industry seems very cool to do. You rent three billboards next to each other, and spread the picture of the car’s interior over the three billboards. That would make the ‘more space’ message very clear. Anyone seen this already?

Roedter Knives

Roedter Knives

Agency: Leo Burnett, Frankfurt
Executive Creative Director: Andreas Pauli
Art Director: Ulf Henniger Of Wallersbrunn
Copywriter: Andreas Stalder
Via: AdArena

 
2 Comments

Posted in Advertising, Campaigns, Marketing

 

Switzerland

11 Dec 2006

Okay, I really wanted to post more stuff here this weekend, but I kinda got stuck doing some extra work for i-merge, where I just stopped working. I promised my (ex)colleagues to help them out with some stuff, and so I didn’t had time to blog. Too bad, but it had to be done. I’m not the kind of guy that lets people down and I can’t really say no. I felt that it kinda was my duty to finish what I started and to round up the things I promised to get done.

So, now I’m all packed to leave for Switzerland to join my new colleagues of Microsoft EMEA. That means I won’t be able to post here for the next two days. I’ll return on wednesday night. I haven’t got a laptop yet, so I feel kind of naked and disconnected from the world. Meeting the new colleagues, on the other hand, is quite a nice experience and I’m looking forward to it.

I’ll catch you all later, and yes: this blog will continue. And no, it won’t turn into a Microsoft blog :) It’ll be just like it always has been, and I’d like to keep it separated from the things I do professionally.

Have a nice start of the week. I know I will.

 
5 Comments

Posted in General

 

If This Can Be Sold By Radio

10 Dec 2006

LG&F developed a campaign for the VAR, an organization that manages audio advertisement on the Flemish radio channels. In this campaign two Flemish hits and one international track are being highlighted because of the nonsense of the lyrics. The copy points out that it’s quite obvious that if radio can sell these specific items (that don’t have an actual obvious purpose), you’d be quite surprized of all the things it can sell. On the one hand this campaign seems quite ‘basic’, but on the other I like the angle they’ve chosen to approach the matter. Indeed, radio is a powerful medium, but it’s never been easy to measure just exactly how far it reaches and how popular it is. It’s not an easy brief to turn this into a campaign. Picking the radio hits with songtexts that don’t really make a point is a very creative idea. Indeed, if radio can sell this crap and make it popular, you’d be surprized of all the other crap stuff it can help you sell.

VAR 1

VAR 2

VAR 3

Copy:
“If radio can sell this, you don’t have to ask what it can do for your product.”

“Turn your product into a radio hit. And because you really want to know how high you rank in the charts, the VAR launches the first Belgian ROI stats for radio campaigns. The stats don’t lie, radio is and remains an extremely powerful and profitable medium. We knew this already, but now we can prove it as well. For more details about the research or for an appointment, call 02-716 34 25 or mail to maryse[@]var.be”

Agency: LG&F
Cliënt: VAR
Account: Francis Lippens
Creation: Johan Roelandt & Koen Van Deun
Creative Directors: Christophe Ghewy & Paul Wauters
Photographer: Kris Van Beek
Production: Dr. Swing (Radio)

 
1 Comment

Posted in General

 

J&B Urban Art

08 Dec 2006

Urban Art Exhibition is sponsored by J&B. 10 selected artists are creating / have created specific artworks that will be exposed on giant billboards across the streets of Barcelona. I think this a great idea to promote local artists on the one hand, and dress up the city scenery on the other. It gives your brand a very unique touch and makes it stand out. And J&B’s Nightology concept is the perfect match for a campaign like this one. Very trendy, distinguished, modern and progressive. Artwork by: Aya Kato, Boris Hoppek, Bruno 9li, Catalina Estrada, Dalek, Eltono & Nuria, Fupete, Neasden Control Centre, Sixeart, Ovni & Kenor.

J&B Art Billboards

Previews of the Urban Art at Rojo Magazine

Thanks, Frank

 
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Posted in Advertising, Campaigns, Design, Marketing

 
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