Here’s a great outdoor campaign for Groupe E, a Swiss provider of electricity. To communicate the message, giant power plugs were fixed onto billboard posters with a big fat wire that linked them to electric stuff in the near surrounding of the billboard. Funny experience in the streets of Switzerland, perfect execution that brings the message across in a playful but very clear way. Electricity is all around us. Somebody needs to do this with the big Christmas tree on the central market square, with a message next to it: this year, Christmas is provided by ‘company x’. Hah!
Via Adverbox