Cool Marketing Thoughts

Mister Houtlust asked what the meaning of the name ‘Coolz0r’ is. From between my books (I’m still studying for the exam of governmental communication I have tomorrow morning) I’ll explain where it all comes from. You see ‘Coolz0r’ can be divided into two words, namely ‘cool’ and ‘z0r’. Here’s a dictionaric approach to those words and we’ll start with ‘cool’:

— Main Entry : cool
Pronunciation : ‘kül
Function: adjective
1 : moderately cold – lacking in warmth
2 a : marked by steady dispassionate calmness and self-control (…)
c of jazz : marked by restrained emotion and the frequent use of counterpoint
3 — used as an intensive (…)
4 : marked by deliberate effrontery or lack of due respect or discretion
5 : facilitating or suggesting relief from heat
6 a : of a color : producing an impression of being cool; (…)
b of a musical tone : relatively lacking in timbre or resonance
7 : slang : very good, excellent, wicked, fashionable, nifty

The suffix ‘z0r’ isn’t listed in the dictionary. However and although it does exist, I did not invent it. It comes from a geeky world filled with nerds and gamers. It was used a lot, years ago when I was still a daily fragcat in the first edition of Battlefield 1942 and the Desert Combat mod built upon it. I haven’t had time to game and I sort of grew out of it, but I thought it looked nice to combine those two to create my nickname. The suffix ‘z0r’ is to be interpreted as the suffix ‘ish’ as it is used in ‘British’, ‘Turkish’ and so on.

When someone or something is ‘Coolz0r’ he or she (or it) belongs to ‘the tribe’ of cool and fashionable things and people.

The true name of this blog is Marketing Thoughts. Coolz0r is my nickname but at the same time it also stands for the excellent and nifty things. ‘Coolz0r – Marketing Thoughts’ should therefor be interpreted as ‘really cool marketing thoughts’. It’s a collection of marketing things and ideas I find on the interweb that truly impress me, of which I think they are of great and extraordinary creativity. The purplish cows that make the difference so to speak.

So. There you have it. Now back to my books. :)

Jason and I decided to kill craprr.com and redirect the domain to his new blog. We made our point, we had our slogan. ‘Loser-generated content’ is still all around, we just don’t have time to save up on the bullshit we come across and reblog it over at craprr.

We had a good laugh, and yeah, there was quite some traffic. But really. There’s other and more important things to attend to right now. Instead of letting craprr die and stop posting while the blog was still live, we decided it would be better to put an end to it right away.

The only thing I took with me is the great Listr. A list of all ‘rrrrrr’ 2.0 companies that recently popped up in the slipstream of Flickr and thought the ‘r’ was a necessary item to be able to qualify for ‘being 2.0′. I’ll blog the entire list later tonight in a new post, because I still have to add some new things to it. The rest wasn’t even worth taking over because we didn’t call it ‘Loser-generated content’ for its good quality. Au contraire, my dearest friends. :)

If you were a visitor at craprr.com, glad we had you in there for a laugh. We hope you had some fun, so did we. But now it’s time to move on.

Although we thought we came up with the slogan ‘Loser-generated content’, somebody beat us to it. Alex Barnett already mentioned it in November 2005. Damn. We never even Googled the phrase untill now. :) Ah well. Whatever.