These three ads for Bounty scored Bronze in the Press Winners category at Cannes. I hadn’t seen them yet, but I really like the concept. The way the images are divided into sections that have the size and form of a piece of Bounty relates directly to the duo-pack in which the product is sold. I like the way the ads ‘feel’ like they’re already classics or vintage because of the worn-off colors (bleached by the hand of time and sunlight) and the old bathing suits. It gives the campaign a high degree of ‘postcardlike’ cuteness. Bounty, the chocolate-coconut sweet bar, has always promoted its exotism and to actually have a complete image of paradise, you need to add the product. Cool visuals. Nice creative thinking.
Copy: “Two Pieces Of Paradise”
Type Of Advertisement: Magazine
Category: Sweet Foods & Snacks
Advertiser: Masterfoods
Product or Service: Bounty Chocolate
Advertising Agency, City: Tiempo BBDO, Madrid
Country: Spain
Creative Director: Carlos Alija
Copywriter: Andres Martinez Echeverria
Art Director: Ricardo Pastor
Account Supervisor: Natalia Danobeitia
Advertiser’s Supervisor: Maria Lopez Chicheri/Elena Garces
Other Credits: Andres Martinez Echeverria – Executive Creative Director