Cool Marketing Thoughts

Also in for Bronze in the Press category at this year’s Cannes yumminosity are these four print ads from Bayer. As weird as it seems to market drugs (medicines, naturally) for kids, these ads put the youngsters in adult positions, magnifying the problems they can have to hilarious proportions. It’s certainly not the point to market kids ‘as such’, but more likely the parents. So the title of this post might be a bit misleading, but the point is nobody actually knows what possible reason kids might have to grow a headache. So, picturing typical adult situations in which a beer might do more damage than it might actually heal, Bayer proposes their actron pediatric analgesic (pfwiew, what a name – imagine ordering it at the drug store). I’ve never heard of it, but if it tastes as good as the ads look funny, we might have a good product, no?

Copy: “The analgesic for children’s headache”

Type Of Advertisement: Magazine
Category: OTC Pharmacy
Advertiser: Bayer
Product or Service: Actron Pediatric Analgesic
Advertising Agency: Y&R Buenos Aires
Country: Argentina
Creative Director: Guillermo Vega
Copywriter: Ariel Serkin – Juan Frontini
Art Director: Hernan Cerdeiro
Photographer: Juan Salvarredy
Illustrator: Daniel Romanos
Account Supervisor: Eugenia Slosse