This ad for Amnesty International also received a Bronze Lion in the Press category at Cannes. I like the powerful image. It’s really telling more stories than you might expect on first glance. The copy for this ad is “a signature is more powerful than you think” and on the wall you’ll see a door to freedom, created by the many signatures Amnesty collected. Nice visual.
Type Of Advertisement: Magazine
Category: Public Awareness Messages
Title: Wall
Advertiser: Amnesty International
Product or Service: Human Rights Awareness
Advertising Agency: TBWA\Paris
Country: France
Creative Director: Erik Vervroegen
Copywriter: Ghislaine De Germon/Clemence Cousteau
Art Director: Nicolas Hurez/Julien Boissinot/Berengere Hours/Marianne Fonferrier
Photographer: Marc Gouby
Account Supervisor: Olivier Sebag
Advertiser’s Supervisor: Anna Grossman
Other Credits: Art Buyer: Barbara Chevalier