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This entry is posted from Word 2007 to a remote blog. Let’s see if it works.
For info about the time-bug check this post on mobileviking.be
Check on the Microsoft site how to confire you Word.
Edit: you have to save the post as a draft, because apparently a direct post gets lost on its way to the server. But drafts are instantly sent. Kewl.
These two ads for Chiclets, a brand of chewing gum, are really cool. There’s something special about them that attracts me. On the one hand they remind me of a classic mosaic you often see in old churches or monasteries, on the other hand they look like some sort of artwork from around the late 20’s or 30’s of the previous century. It’s not quite abstract, it’s not quite pointillism, although it reminds me of the method Seurat used in his work La Parade (1889), but then in a more austere way. I don’t know how exactly to explain it.
Kinepolis is a chain of cinemas which has (for Belgian measurements) pretty huge theatres. A while ago they had an action where they offered a giant 1 liter cup of Coke. The copywriting for these ads was made by Bart Van Goethem, who recently sold himself on eBay. I specificly like the ads because they have this vintage effect and remind me of very old movie posters. I’m a big fan of those old films where blood was still so obviously paint or ketchup, and where aliens often hung on ropes you could still see. It’s like that one episode of Star Trek where the door didn’t open entirely because it got stuck, or when UFOs where dishes with aluminium foil wrapped around it. I love those times so much.
Another cute campaign from Axe, the never-ending advertising hit. This campaign is all about a mini-site where you can download ringtones for free and assign them to the girls in your little black book, so you’ll never miss (or answer) calls from them again. The tones are snippets from famous rock and pop songs of the last century like Sexual Healing, Take Me Out, Pour Some Sugar On Me, U Remind Me and a lot of others. The most funny one I pre-listened was the tune from Twilight Zone for the nutty ladies in your list. That one was truly hilarious. Only limitation: the ringtones are only for AT&T, Cingular, Sprint and T-Mobile clients. So… that’s too bad, because I’m neither of that. But it’s funny, and if you’re into ringtones, you could try it.
There’s 16 tracks (and ‘hotties’) to be downloaded. If a track belongs to a group or singer, the website of that group appears underneath the download button. That’s pretty nice. Apparently all the images are licensed by DreamsTime.com, which is funny because from a brand like Axe I’d expect them be able to pay for some real models, and not for stock pictures you can buy for $1 a piece.
Agency: ipsh! | More info about the campaign
Check out the Axe Booty Tones | via iPub
From AdBusters come these two spoof ads that I hadn’t seen before. They’d do pretty good for a drinking and driving prevention campaign, but I don’t think Absolut would be so pleased with it. Nevertheless, nice thinking. The one with the chalk on the asphalt isn’t that spoofy though, because it has actually been used in a campaign in Romenia, as I’ve blogged earlier.
Copy: “Nearly 50% of automobile fatalities are linked to alcohol. 10% of North Americans are alcoholics. A teenager sees 100,000 alcohol ads before reaching the legal drinking age.”
I’m in the middle of writing my paper which is in fact due today, but I think I won’t make it. It’s going to be for tomorrow morning. First thing I’ll do is drop it off at college. Still got about six pages to write I think. Posting will be low today…
On the other hand, once I’ve finished this paper, there’s not much left for me to do :)
Ok, I didn’t want to write about it but since I get the link thrown to my head via IM and email, I’ll do a short write-up about an average campaign for Opel’s convertible. Here’s how it works. You can go to the website ‘prepareyourhair.be‘, where you’ll be asked for a name and phone number. The site then proceeds with a clip of a women who’s standing at the exit of a jet engine. When the engines start the women is blown away. She’s thrown onto a billboard and shortly after that another person lands there as well. You’ll then see a ‘professor’ who crosses your name on a chart and picks up the telephone. Then you’ll get a call (you left your phone number, remember?) from a nutty voice that promotes the campaign. (phonecalls are in French & Dutch only, presumably only valid for this country)
Why is this campaign so average? Because it’s been done before and this is a lame attempt to do ‘the same thing’. A little while ago, there was an extraordinary campaign for the Mini, called ‘béguinage’, I blogged it in November last year, because it was nominated for the Viral EurobestLive Awards. I think Opel’s take on the matter (by the agency that produced it) is a bit ridiculous because the only thing they did was buy the technology for the phonecalls from Markee.be. They (Opel) are also in the automotive sector, so there’s a high degree of ‘me-too’ that kind of surrounds the campaign. Opel offers one month of TwinTop pleasure, whereas Mini Cooper offered two months.
By comparison, I don’t like this campaign. It’s viral, but it’s too hyped and there’s too much buzz about it for what it’s really worth. The model that’s been blown away by the jet also reminds me of a viral video that went around last year where they did a testcase with a car that was blown away by the force of the jet-engines. So if you’d analyse this idea, it’s like a cut’n paste of existing ideas, which on itself isn’t bad. But if you start doing this, I expect it to be better than the originals, which is not the case.
IKEA and Absolut teamed up for this splendid billboard in Soho, which is very exceptional. The classic Absolut-bottle shape is in fact totally decorated with IKEA furniture. Great collaboration between these two brands !
via Marketallica
