I don’t know if Absolut is that pleased with these ads, but they did appear for the Bucharest Traffic Police and were created by Mercury Promotions Romenia. They don’t have the ‘wow’ factor, but it’s the first time -I think- an official campaign uses the Absolut trademarked way of advertising. Notice how they bypassed copyrights by adding an ‘e’ to Absolut. The ads were posted in police stations, toilets from bars and restaurants.
via Houtlust | Marketing Post
Coolz0r - Marketing Thoughts » Absolut Spoof Ads
May 23, 2006 at 6:44 pm
[...] From AdBusters come these two spoof ads that I hadn’t seen before. They’d do pretty good for a drinking and driving prevention campaign, but I don’t think Absolut would be so pleased with it. Nevertheless, nice thinking. The one with the chalk on the asphalt isn’t that spoofy though, because it has actually been used in a campaign in Romenia, as I’ve blogged earlier. [...]