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Hairy Mail

24 Oct 2006

Welcome to Hairy Mail, the first web-based back-hair messaging system. While your first reaction is going to be ‘ewww’, your second reaction is probably even going to be a degree worse. This viral campaign is launched by ‘The Truth’ and is part of their global actions against smoking and its hidden truths. Be sure to check out the singing cowboy on the homepage of ‘The Truth’. Quite scary.

Hairy Mail

Fact:
Sodium hydroxide is a caustic compound found in hair-removal products.
It’s also found in cigarettes.

Send some Hairy Mails | Thanks, Frank

 
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Posted by Miel Van Opstal in Campaigns, Ethics, Interactive, Marketing

 

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