I like these ads :) they made me laugh, even though the matter they concern isn’t funny at all. Nature adapts, but if we turn it into a mess, we screw it up irreversably and screwing up the environment has severe consequences for the animals that reside in the habitat we transformed into a garbage collection. That’s the point these ads are trying to make: take care of the environment around you, because the trash from our civilization is messing up the world of the animals. This campaign received Silver at the Golden Drum Awards.
Copy: “Nature Adapts – Clean up the world – www.naszaziemia.pl”
Agency: Leo Burnett, Warsaw, Poland
Advertiser: Fundacja Nasza Ziemia
Creative Director: Martin Winther
Art Director: Jakub Zielecki
Copywriter: Michael Lars
Photographer/Illustrator: Szymon Roginski