This collection box for the Australian Red Cross is the ‘right in your face’ type of advertising that I can really appreciate. It goes way beyond ‘please give us some money’. It’s confronting and up-front without being creepy. They need blood, not moneyn and that’s exactly what they ask you for. I wonder on how many locations they’d have set this up. I’m also curious about the results of this action. Would it have worked better than the posters and banners a blood collection day/week normally uses? It’s certainly an eye-catcher, beyond any doubt.
Copy:
“Money isn’t everything. Save up to three lives without spending a cent. Call 13 14 95 or visit donateblood.com.au. Australian Red Cross – Blood service. It takes someone special to give blood.”
Agency: M&C Saatchi
Via: Houtlust
Liyster
October 16, 2006 at 1:37 am
This was a print ad for the Australian Red Cross Blood service which ran in newspapers and on billboards.
Unfortunately, this wasn’t an actual setup, just a print ad.
Coolz0r
October 16, 2006 at 6:35 am
Now that’s just too bad. I really like it as an ambient setup. :(
Coolz0r
October 18, 2006 at 10:22 am
Aha, Lyster! this ad was a winner of a Bronze Lion at the Direct Category at the Cannes this year. These boxes were installed at several spots across universities in Australia. It ran in real life after all, not just in print!