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Accident & Crash, The Fragrance

02 Nov 2007

A bit like the famous quote of Lt. Col. Bill Kilgore (Robert Duvall) in Apocalypse Now (1979) – ["I love the smell of napalm in the morning."], Saatchi & Saatchi came up with a pretty interesting print campaign to create awareness for road safety in the category: don’t call and drive. In the print ads they sent to the presses, they dubbed the typical fragrance teasers and launched two new smells: Accident and Crash. Browsers of analog press media like magazines could rub the fragrance strip and smell the repulsive odeur of accident. Whatever that smells like, I leave up to you, but seeing the image I bet it would kinda rob you of your appetite. Never seen this one before.

Accident & Crash 2

Accident & Crash 3

Accident & Crash 4

Agency: Saatchi & Saatchi, Praha
Medium: Print
Via: Adverblog / ReklamniBlog

2 Comments

Posted in Advertising, Campaigns, Marketing

Frozen Babies Guerrilla

02 Nov 2007

A couple of days ago I received an email that informed me of a “home made” street marketing campaign for 119, the French number to report and hopefully prevent child abuse. Due to a large load of email, I didn’t come to post it today. The weird thing is, the clip has been taken down on YouTube, and also from DailyMotion and the email address returns a ‘not existing’ error. Fact remains that I still think it’s a pretty cool move, also because it had been organized based on real facts, so the email states. A little bit of research says that a commercial has been shown in the subway where a supermarket website has been shown, on that site there was a drop-down menu that took you through the different isles of the market and one section was called ‘bébé, surgelé’ which means ‘frozen babies’. As much as some discussion point you to the way of a subliminal commercial, the clip itself doesn’t. I don’t really see any subliminal messages in it except for a glimps of the YouTube logo. That said, for a home made stunt, the creator did manage to email quite a lot of ad sites [here, here, here, and many others]. The reverse-shoplifting scenario has been played well, the seeding too. But why would this clip be removed from all of the video sites (including Yahoo and AOL video) if it is but a truthful awareness campaign? Good question. I ripped the movie before it was gone. And until further notice, it’s online.

2 Comments

Posted in Campaigns, Marketing

Windex Windows Cleaner

02 Nov 2007

… a good laugh to start your Friday. Check out this pretty funny commercial :) Totally worth a minute of your time.

Windex Window Cleaner

1 Comment

Posted in Advertising, Campaigns, Marketing, Video

Axe GameKillers Revisited

01 Nov 2007

It’s been a while since I’ve heard of Axe/Lynx. Seems they just got back in the game a bit with their new online timewaster tied into its “Gamekillers” show on MTV (a show that follows unsuspecting guys on dates with beautiful girls and pits them against a variety of characters engineered to test their game). There are people out there whose sole mission is to cause you to blow your cool and lose the girl. They are the Gamekillers, and Gamekillers the Game is your chance to get back at them.

The game, playable online now at www.GameKillersTheGame.com, is retro-arcade shooter. The cool thing about it is that you can superimpose the pictures of your friends’ faces (or of the guy who killed your game last night) onto the enemies, so you can get back at the guys who killed your game.

It also includes a built-in leaderboard so you can show off your mad Gamekiller-blasting skillz. It may not be the most challenging videogame, but for the sake of pure entertainment you should definitely check it out. Have a go with a pic of a friend and umm… shoot it into pixel heaven. It’s definitely not the strongest game, but you’ve got to adore the light classical music that plays while you’re trying to survive.

Previous GameKiller post on Coolz0r [March 2006]

1 Comment

Posted in Advertising, Campaigns, Games, Interactive, Marketing

Silky Hair

31 Oct 2007

This touchy-feely ad for Pantene got installed between two moving staircases. When people would go up or down, they could brush their hands through the hair and feel the effect of the shampoo. The slagon reads: “Silky touch. Irresitibly smooth”. I’m pretty sure that would have worked for the first 500 passers-by, but if it’s a crowded place, which I’m sure Shanghai is, then I doubt the silky smoothy experience would last. Sweaty hands, remains of food etc… I don’t want to be the last one to touch that hair, that’s for sure.
But I like the idea. Nice work.

Pantene 2

Agency: Lem, Shanghai, China
Art Director / Photographer: Linhua
Copywriters: Aronix, Gann
Via: AdsOfTheWorld

1 Comment

Posted in Advertising, Campaigns, Marketing

Pee For Free

29 Oct 2007

To promote their free online e-accounts, Dutch bank ING had their agency come up with a pretty funny idea: a virtual toilet. In just a few clicks you can have your virtual self release that tension and carry on surfing. What exactly the link is between going to the toilet and opening an e-account seems a bit of a far fetched link from some creatives who’ve spend a little too much time at the drawing board, I guess. But let’s stick with the idea that opening an e-account should be as easy as going to the toilet. Mind you, in real life I’d never take so much time to listen to the toilet lady and even virtually it takes too much time in my [humble] opinion before the link with the actual product is made. The mashed-up fashion brands during the pee-time spent (as a man) is pretty funny though and if you go pee as a girl, and that is truly the biggest gag in the clip, you need to invite a friend because “girls don’t go to the bathroom alone now do they”. Hah ! Brilliant !

Anyhow: Here’s a little timewaster for you: [click to play]

Campaign site
Agency: Emakina, Belgium

Thanks, Bert

2 Comments

Posted in Advertising, Campaigns, Interactive, Marketing

Last Longer With Durex

29 Oct 2007

Heheh. Totally the opposite of what Duval Guillaume did for Che Magazine, but a bit similar in concept is this funny campaign for Durex. Indeed, if you can keep performing with images as these in your love nest, the product definitely has its merit. The Performa range of Durex contains benzocaine, which helps men last longer in bed. To highlight this product benefit, DDB Auckland from New Zealand distributed limited edition pillow sleeves at Erotica, New Zealand’s biggest annual sex expo. As a result, the Durex stand was inundated, increasing sales by 28%. It was such a hit with the guys that hundreds more pillow cases were printed and sold in D.vice sex stores as a continuation of the promotion.
Looks like the perfect christmas gift for a dear friend. :)

Advertising Agency: DDB Auckland, New Zealand
Photographer: Matt Baker
Executive Creative Director: Toby Talbot
Art Directors: James Tucker, Emmanual Bougneres
Copywriters: Simon Vicars, Mike Felix
Assistant Producer: Nick Conetta
Via: AdsOfTheWorld

1 Comment

Posted in Advertising, Campaigns, Marketing

Fight For Kisses

29 Oct 2007

A quite popular clip on the rise these last weeks seems to be the ‘Fight For Kisses’ campaign for Wilkinson. As much as I like the idea behind this action, the site itself is kind of a bummer. You can download a game, a soft cook-off of the well known “Street Fighter” from back in the 90s. And that is exactly where things go wrong. The commercial is a great job, and I really like it, but in my opinion it should have ended there. Agreed, they say on the site that the game is fictional. But having an adult fight against a baby is just plain silly. The wallpaper section is a bit of a turn down too and seems to be more aimed at the femail market segment than towards the men. If your entire commercial is about men fighting for kisses to get mommy’s attention, then you don’t put wallpapers in it of other men with well-shaped muscles.
Wroooong audience ! :)