Cool Marketing Thoughts

It’s been a while since I’ve heard of Axe/Lynx. Seems they just got back in the game a bit with their new online timewaster tied into its “Gamekillers” show on MTV (a show that follows unsuspecting guys on dates with beautiful girls and pits them against a variety of characters engineered to test their game). There are people out there whose sole mission is to cause you to blow your cool and lose the girl. They are the Gamekillers, and Gamekillers the Game is your chance to get back at them.

The game, playable online now at www.GameKillersTheGame.com, is retro-arcade shooter. The cool thing about it is that you can superimpose the pictures of your friends’ faces (or of the guy who killed your game last night) onto the enemies, so you can get back at the guys who killed your game.

It also includes a built-in leaderboard so you can show off your mad Gamekiller-blasting skillz. It may not be the most challenging videogame, but for the sake of pure entertainment you should definitely check it out. Have a go with a pic of a friend and umm… shoot it into pixel heaven. It’s definitely not the strongest game, but you’ve got to adore the light classical music that plays while you’re trying to survive.

Previous GameKiller post on Coolz0r [March 2006]