Silky Hair

31 Oct 2007

This touchy-feely ad for Pantene got installed between two moving staircases. When people would go up or down, they could brush their hands through the hair and feel the effect of the shampoo. The slagon reads: “Silky touch. Irresitibly smooth”. I’m pretty sure that would have worked for the first 500 passers-by, but if it’s a crowded place, which I’m sure Shanghai is, then I doubt the silky smoothy experience would last. Sweaty hands, remains of food etc… I don’t want to be the last one to touch that hair, that’s for sure.
But I like the idea. Nice work.

Pantene 1

Pantene 2

Agency: Lem, Shanghai, China
Art Director / Photographer: Linhua
Copywriters: Aronix, Gann
Via: AdsOfTheWorld

1 Comment

Posted by Miel Van Opstal in Uncategorized


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  1. Chris Wilson

    November 1, 2007 at 3:59 am

    Yeah, I’m getting an icky feeling from this concept. There’s something weird about running your hands through hair (or fake hair) that you don’t know where it came from. And like you said. It is sure to get nasty fast.