Cool Marketing Thoughts

A couple of days ago I received an email that informed me of a “home made” street marketing campaign for 119, the French number to report and hopefully prevent child abuse. Due to a large load of email, I didn’t come to post it today. The weird thing is, the clip has been taken down on YouTube, and also from DailyMotion and the email address returns a ‘not existing’ error. Fact remains that I still think it’s a pretty cool move, also because it had been organized based on real facts, so the email states. A little bit of research says that a commercial has been shown in the subway where a supermarket website has been shown, on that site there was a drop-down menu that took you through the different isles of the market and one section was called ‘bébé, surgelé’ which means ‘frozen babies’. As much as some discussion point you to the way of a subliminal commercial, the clip itself doesn’t. I don’t really see any subliminal messages in it except for a glimps of the YouTube logo. That said, for a home made stunt, the creator did manage to email quite a lot of ad sites [here, here, here, and many others]. The reverse-shoplifting scenario has been played well, the seeding too. But why would this clip be removed from all of the video sites (including Yahoo and AOL video) if it is but a truthful awareness campaign? Good question. I ripped the movie before it was gone. And until further notice, it’s online.