Last Longer With Durex

29 Oct 2007

Heheh. Totally the opposite of what Duval Guillaume did for Che Magazine, but a bit similar in concept is this funny campaign for Durex. Indeed, if you can keep performing with images as these in your love nest, the product definitely has its merit. The Performa range of Durex contains benzocaine, which helps men last longer in bed. To highlight this product benefit, DDB Auckland from New Zealand distributed limited edition pillow sleeves at Erotica, New Zealand’s biggest annual sex expo. As a result, the Durex stand was inundated, increasing sales by 28%. It was such a hit with the guys that hundreds more pillow cases were printed and sold in D.vice sex stores as a continuation of the promotion.
Looks like the perfect christmas gift for a dear friend. :)

Advertising Agency: DDB Auckland, New Zealand
Photographer: Matt Baker
Executive Creative Director: Toby Talbot
Art Directors: James Tucker, Emmanual Bougneres
Copywriters: Simon Vicars, Mike Felix
Assistant Producer: Nick Conetta
Via: AdsOfTheWorld

1 Comment

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


Leave a Reply

You must be logged in to post a comment.

  1. Buzzing Bees » Blog Archive » Last longer with Durex Performa

    October 29, 2007 at 4:45 pm

    [...] Via [...]