Cool Marketing Thoughts

I missed this post on AdRants (shame on me) but I got pointed to it by Bnox, and so I still get to do my rant, which is fun. I agree that the guys from Exit3a (who claim to be an ad-agency, but nobody ever heard of it) are total twats. Apart from putting a Greenpeace logo beneath some stupid quotes as theirs, I’m amazed about the degree of stupidity some creative director has obtained in order to approve general irritation like this. Somebody, somewhere, please aim a gun. If this is a stunt to get this agency noticed, let’s never speak of them again. For all I know, they’ll screw up your brand just by looking at it. Earth day is supposed to be constructive, and last time I checked, words like ‘motherfucker’ and insults concerning mothers getting screwed are far from that. I know it’s about ‘Mother Earth’, but still. Not funny. Release the hounds lawyers!

Also see this other highly intellectual ad

Another goodie from the land of Ché, the number one men’s magazine in Flanders. Not much to add to the concept: hot babes, dreams of men, utopic wishes which result in some nice advertising. This ad comes from their 7 year anniversary issue.

Copy: “Let’s keep on dreaming of a better world”

Agency: Duval Guillaume Antwerp
Location: Antwerp – Hotel House Of Porters

Other Ché posts on Marketing Thoughts:

• Counter Posters
• Keep On Dreaming Of A Better World
• Sleep Tight Tonight

These stunning pictures were taken for an ad campaing for ATG, Swedish Horse Racing. I love how powerful the images look, how much detail they reveal. These are really nice shots with some quality copy added to them. Not too much words and very to the point. I totally like it. It might be because I love horses, but honestly, the horses pictured here are absolutely amazing. It’s probably because of the ‘lower’ perspective of the photographer, but if you look at the veins in their neck, the muscles… the sharpness of the photos… Adorably graceful. For their audience, this is a hit. Also: check out the cool intro on the website!

Copy:

Img 1: 2 millimeters can be worth 20 million.
Img 2: One horsepower can give the ride of your life.
Img 3: 0 – 100 000 in 118 seconds.
Img 4: 32 million years in the making. One moment of outburst.

V75 – ATG / Swedish Horse Racing
www.foratthastargerallt.se

Agency: Akestam.Holst
Copywriter: Mark Ardelius
Photography: Klaus Thymann
Location: Solvalla Racing Track, Stockholm
Post Production: Cabbe at TouchMe

Bonus – Older campaign image:

Copy:

“Trotting is a fast business. On a good day 5 pence can turn into 50 million.”

Sometimes it doesn’t have to be all that complicated. A simple thing can bring across a strong message. Everybody knows that by now. Still, the point of advertising these days, where the real power of the message is hidden, is to find the simplest thing possible and make it look really sophisticated so people start to talk about it. Or you can make it easy for yourself and do what Oklahoma Truck Supply did: take the product and turn it into a message.

I’m not saying this is brilliant, nor am I saying this is bad. I know one thing for sure. If you drive by this attention grabber, you’ll take the time to read the message. And you won’t forget.

Thanks, Wout.