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Urban Spam: Interactive Surfaces

25 Feb 2007

Not at all so very new, but still interesting enough to write about is this system from Monster Media, which showcases an interactive virtual world where the tracking system reads the position of the body at all times, allowing for real-time movement and interaction with the display graphics. The GroundFX system is housed in a custom wall or ceiling mounted frame which holds the components. The system projects an 8 x 10-foot image (approximately) on the floor, in a highly trafficked area. Similarly, the WallFX system displays an image approximately 8 x 20 foot onto a flat wall surface. Advertisements are built in Flash allowing quick content changes. Monster Media has some sort of global partnership with ClearChannel Entertainment, so it’s pretty within reach of marketeers.

Monster Media GroundFX

Side usage of this technology: might be very useful to keep the kids busy while mom and dad are shopping. Or if you want to make it easy for the cops you can place it in some dark corner of the suburbs, where it will attract the stoneys and junks who will stare at it saying ‘woooow’ and ‘duuuuude’. Sort of like a fly-trap, but then for people.

Video after the jump:

Link to the video on the Monster Media site
Thanks, Peter

 
1 Comment

Posted by Miel Van Opstal in Advertising, Interactive, Marketing, Video

 

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  1. Heath

    February 26, 2007 at 10:32 am

    We actually have one of these very near us. If you go downstairs in the LLN shopping center there is a shoe store that has one. I have some video of it around somewhere, but basically there are a bunch of fish that swim around, but when step near them they scurry away.

    My daughter absolutely loves it and it keeps her busy for as long as we stay at the store. I believe it has been there for well over a year.