Another outdoor execution (pun intended) as an example of how you can involve people in the message you want to bring. In this case, the Spanish department of Amnesty International is protesting against the fact that 4000 prisoners are still waiting for their death punishment on some Death Row somewhere on this globe. Killing people because they’ve done something wrong isn’t human. It’s not part of this century’s Western Culture anymore. It’s not something you do when you’re a civilized nation. That’s what Amnesty International’s trying to say with this campaign. Too bad not everyone agrees.
Agency: Contrapunto BBDO, Barcelona, Spain
Via: Houtlust
Heath
February 26, 2007 at 10:50 am
Maybe it’s the heartless American in me, but the things that many of these death row inmates have done are not human either.
I think that justice is a very basic human need. My father was killed by a careless driver and the driver spent a few years in jail and now is back to living his life. While I’ll spend the rest of my life suffering and wishing I had just one last conversation.
I feel that the death penalty is justice for premeditated murder. It’s not really about bringing the person back or dissuading sick-o’s from killing, its just about having the feeling that justice has been served.
» Amnesty Execution - Coolz0r - Marketing Thoughts
March 12, 2007 at 8:21 am
[...] seen pretty impressive campaigns for Amnesty International before (here, here, here, here, here and here) and somehow they keep coming up with things that leave not much [...]