Sometimes it doesn’t have to be all that complicated. A simple thing can bring across a strong message. Everybody knows that by now. Still, the point of advertising these days, where the real power of the message is hidden, is to find the simplest thing possible and make it look really sophisticated so people start to talk about it. Or you can make it easy for yourself and do what Oklahoma Truck Supply did: take the product and turn it into a message.
I’m not saying this is brilliant, nor am I saying this is bad. I know one thing for sure. If you drive by this attention grabber, you’ll take the time to read the message. And you won’t forget.
Thanks, Wout.
Business & Marketingideen - QUER[ideen] für MEHR[erfolg] » Blog Archive » Crash Car
March 14, 2007 at 10:36 pm
[...] Via: http://blog.coolz0r.com/ [...]
Terinea Weblog » Blog Archive » Marketing Inspiration - Coolz0r
May 14, 2007 at 7:08 pm
[...] Truck Fixers [...]