These stunning pictures were taken for an ad campaing for ATG, Swedish Horse Racing. I love how powerful the images look, how much detail they reveal. These are really nice shots with some quality copy added to them. Not too much words and very to the point. I totally like it. It might be because I love horses, but honestly, the horses pictured here are absolutely amazing. It’s probably because of the ‘lower’ perspective of the photographer, but if you look at the veins in their neck, the muscles… the sharpness of the photos… Adorably graceful. For their audience, this is a hit. Also: check out the cool intro on the website!
Copy:
Img 1: 2 millimeters can be worth 20 million.
Img 2: One horsepower can give the ride of your life.
Img 3: 0 – 100 000 in 118 seconds.
Img 4: 32 million years in the making. One moment of outburst.
V75 – ATG / Swedish Horse Racing
www.foratthastargerallt.se
Agency: Akestam.Holst
Copywriter: Mark Ardelius
Photography: Klaus Thymann
Location: Solvalla Racing Track, Stockholm
Post Production: Cabbe at TouchMe
Bonus – Older campaign image:
Copy:
“Trotting is a fast business. On a good day 5 pence can turn into 50 million.”