Take a look to what the Fallon McElligott agency from Minneapolis pulled of for J.D. Hoyt’s. It’s just so cool the way they did this. The ads look like menu cards and the statements they make are very to the point.
See three more ads. Read the rest of this entry »
These must be the best PS2 ads I’ve ever seen. Hilarious. PlayStation always pulls something extreme, but I’ve never been so amused.
Some more images and full-scaled wallpaper-sized version at Creative Criminal
“This is my whipped cream can. There are many like it, but this one is mine. My whipped cream can is my best friend. Without me, my whipped cream can is useless. Whitout my whipped cream can, I am useless.”
Axe kicked off the Spring Break Bootcamp. Pleasure overload.
28% of males at Spring Break are arrested pantless.
During Spring Break, there is an 80% increase in groin injuries due to lack of conditioning.
Spring Break Bootcamp is training guys in the art of Spring Break readiness. It’s a hilarious take on ‘Full Metal Jacket, the cult movie. Check out the viral clip and send it to your buddies.
Axe GameKillers is a website that is dedicated to people that ruin your game. There are 14 types of characters in the ‘know thy enemy’ section that each have a catchphrase which can totally screw you over in one second. Clicking the characters reveals info about them, and how to counter it by keeping your cool. Every section has an animated gamekiller and a clip that shows you this date-ruiner in action.
The viral part of this mini site is the ‘Obituary Generator’, where you can pay tribute to a killed game, and then share it with your friends.
The ‘Extras’ section features 8 desktop wallpapers of gamekillers, a collection of 8 cell phone ringtones with the gamekiller catchphrases and the very best part is the print-outs and miscellaneous section which features the drama queen’s DIY cut-out tiara. Simply adorable.
See the complete archive of clips | Visit Axe’s GameKillers
Axe ads are so great. I’ve been posting a lot of them lately because they’re always so funny and/or inspiring. I think this brand easily qualifies as the one of the strongest and most original advertisers. Agreed, not all of the ads have that same originality or sheer brilliance, but most of them do. Here are a few more ads to add to your own archive:
The caption in the last ad is quite unreadable: it says: “this is how you see the new Axe Wash”, under the ‘erected’ Axe Wash it says: “and this is how women see it”.
Taken from: The Creative Criminal
Previous Axe ads:
Axe Effect
A Few Cool Ads
Some More Axe Ads (1)
More Axe Ads
Some More Axe Ads (2)
Axe Ads
Axe Valentine Days
Axe Fantasy Mouse Skirt
Axe Viral Sites:
Axe Fantasy
The Order Of The Serpentine
Lynx Archive (Clips & Wallpapers)
Axe/Lynx Click Game
Play With Me (Click To Tickle)
The Search & Measure event’s goal was to create awareness about the necessity of search engines and web analytics and also to inform about possible variations of tools to track and trace traffic. The audience for the lectures were on the one hand the future users, and on the other hand existing users within this market, mostly decision makers and marketeers so to speak.
Different varieties and types of search engines were demonstrated and discussed, and the focus was mainly on internet search and enterprise search. SEA & SEO were also part of the package and last but not least there was some talking about the measurement by aid of web analytics applications and how to implement these into existing content management systems and projects.
The problems of enterprise search within CMS systems is a hot topic. Managers are getting more demanding about including their product data (often managed by a CMS) into different search engines They also want to calculate the ROI of their marketing tools, e.g. by using web analysing systems.
Various topics:
Disney has placed a giant comfy seat somewhere and invites people to climb up and “Feel like a Kid Again,” in this guerrilla campaign for Disney DVD Classic series. Pretty cool. It reminds me of a project I saw on an exihibition of Modern Art in Berlin, except that in Berlin it was a seat for 5+ people, and there was a giant remote control.
Agency: FCB, Sao Paulo | via Advertising For Peanuts
