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The Order Of The Serpentine

06 Mar 2006

The Order Of The Serpentine is a sacred brotherhood helping young men overcome the shame caused by questionable hook-ups. (a questionable hook-up is something you did which you regret having done the day after you did it) – In fact, this is yet another brilliant move from Axe to position it’s new Axe Snake Gel, an exfoliating shower gel. On the site, you can learn the secret handshake, see a few commercials or check out ’special news reports’ about the formerly so secret brotherhood.

Order of the Serpentine

Our members achieve a shame-free lifestyle by completing The Daily Scrubbing Ritual (a.k.a. The Shedding of The Shame). This is our most sacred tradition, and consists of showering with Axe Snake Peel*; an exfoliated blend with cactus oils and desert minerals. No more feeling embarrassed because you woke up next to the bearded lady, Lizard Girl, or other female carnival workers.

Check out the Order of The Serpentine | via AdRants

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Interactive, Marketing

 

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