Disney has placed a giant comfy seat somewhere and invites people to climb up and “Feel like a Kid Again,” in this guerrilla campaign for Disney DVD Classic series. Pretty cool. It reminds me of a project I saw on an exihibition of Modern Art in Berlin, except that in Berlin it was a seat for 5+ people, and there was a giant remote control.
Agency: FCB, Sao Paulo | via Advertising For Peanuts