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Axe Spring Break Bootcamp

26 Mar 2006

“This is my whipped cream can. There are many like it, but this one is mine. My whipped cream can is my best friend. Without me, my whipped cream can is useless. Whitout my whipped cream can, I am useless.”
Axe kicked off the Spring Break Bootcamp. Pleasure overload.

28% of males at Spring Break are arrested pantless.

During Spring Break, there is an 80% increase in groin injuries due to lack of conditioning.

Spring Break Bootcamp is training guys in the art of Spring Break readiness. It’s a hilarious take on ‘Full Metal Jacket, the cult movie. Check out the viral clip and send it to your buddies.

Visit the site. See the clip.

 
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Posted by Miel Van Opstal in Advertising, Campaigns, Interactive, Marketing

 

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