Cool Marketing Thoughts

I like these ads from Duval Guillaume Antwerp. They’re drawn in the same way as Roy Liechtenstein or other artists drew their famous comic/paintings. Pop Art is really cool to look at. The entire series of ads is 10 works, I’ve uploaded them to Flickr, so if you want to see more, check it out there.

Copy: “One second can determine your life. That’s why One Second launches the fastest mouth freshener ever. Within a second, the gel melts and disolves and it leaves your mouth with a long lasting freshness. You can find One Second at the store in the candy department, next to the mints and the chewing gums. – More information: www.onesecond.be – For fresh breath, think One Second.”

Client: One Second
Agency: Duval Guillaume Antwerp
Account Team: Katia Strauwen, Francesco Caccamese
Creative Directors: Dirk Domen, Geoffrey Hantson
Copywriter: Geoffrey Hantson
Art Director: Dirk Domen
Illustration: Seb De Roover
Media: Dailies, magazines

Umm. How does one illustrate his point with an ad like this one? First try: Please stand by for a commercial break from a messenger of our sponsor: Jabba The Hutt. – Second try: It’s a challenge for the washing machine to clean the mess this guy is causing, but with a powerful machine from Electrolux, you’ll do just fine.
So, if you’re ever planning to eat pasta in this way, please do not bother to invite me. By all means, no.

Copy: “Front Load Electrolux, Removes Any Stain”
Agency unknown.

The Absolut brand is one of my favorites, I’ve been tracking it for quite a while already. I’ve never seen so many fake ads appear about a single brand, so many consumer generated ideas. The brand itself is doing great and their advertising is ‘kick ass’ all the way. I haven’t seen any official ad or campaign yet that I didn’t like, which is pretty impressive. Here are three more ads for Absolut, one of them is a supersized outdoor by TBWA, and as a surplus you get the list of all the previous related posts on this blog. Enjoy!

Previous “Absolut” on Marketing Thoughts:

• Fake Absolut Ads
• Absolut’s 82 Bottles
• Absolut Spoof Ads 2
• Absolut Ikea / NY
• Faux Absolut Ads
• Absolut NewYork
• Absolut Temptation
• Absolut Kravitz Full Update
• Absolut Kravitz
• Absolut Spoof Ads 1
• Absolut Sweden Viral X-Mas
• With Love From Paris
• Absolut Ads Archive

There’s an ad I forgot to add in the post about Perrier which I did last week, so that’s the first one you’ll see here. The other two are pictures that were taken at the CityParade in Charleroi, a festival that was organized a little while ago in a city in the southern part of Belgium. The three bodypainted Perrier girls were walking behind LaRocca’s truck, so they’re most likely part of the famous ballroom’s promo team. Ben sent these images to me in response to the previous Perrier post. I don’t know who took the pictures, but as far as the promo for Perrier, all I can say is that it’s pretty daring for a brand to do it like this. Then again, Perrier has always been known for being “l’eau fou” (the crazy water), so it fits right in the concept of the CityParade, of which Perrier was a main sponsor as well.

This is a pretty cool ad for Berlitz, with a theological background. See, back in the biblical days, man had it in his heart to be like God, to join God in heaven and to become like him. The Tower of Babel was the utter example of mankind’s arrogance. A united humanity wanted to build a tower to heaven. Because God and humans aren’t equal, God stopped the project by confusing the language of the builders, so that each spoke a different language and they could no longer understand each other. So because communication had become impossible, the tower was never finished and the builders spread over the Earth. In the bible, this story is used to explain the existence of the many different languages and races. Now back to the ad.

Because Berlitz, the language school, is helping the world communicate – as it is mentioned in their copy (next to the logo)-, they can in fact complete the Tower of Bable, because they help to overcome the confusion there once  was amongst the people of the Earth. This approach is brilliant. I like it a lot.

Agency: Scholz & Friends, Berlin
via 24