Cool Marketing Thoughts

There’s an ad I forgot to add in the post about Perrier which I did last week, so that’s the first one you’ll see here. The other two are pictures that were taken at the CityParade in Charleroi, a festival that was organized a little while ago in a city in the southern part of Belgium. The three bodypainted Perrier girls were walking behind LaRocca’s truck, so they’re most likely part of the famous ballroom’s promo team. Ben sent these images to me in response to the previous Perrier post. I don’t know who took the pictures, but as far as the promo for Perrier, all I can say is that it’s pretty daring for a brand to do it like this. Then again, Perrier has always been known for being “l’eau fou” (the crazy water), so it fits right in the concept of the CityParade, of which Perrier was a main sponsor as well.