This is a pretty cool ad for Berlitz, with a theological background. See, back in the biblical days, man had it in his heart to be like God, to join God in heaven and to become like him. The Tower of Babel was the utter example of mankind’s arrogance. A united humanity wanted to build a tower to heaven. Because God and humans aren’t equal, God stopped the project by confusing the language of the builders, so that each spoke a different language and they could no longer understand each other. So because communication had become impossible, the tower was never finished and the builders spread over the Earth. In the bible, this story is used to explain the existence of the many different languages and races. Now back to the ad.
Because Berlitz, the language school, is helping the world communicate – as it is mentioned in their copy (next to the logo)-, they can in fact complete the Tower of Bable, because they help to overcome the confusion there once was amongst the people of the Earth. This approach is brilliant. I like it a lot.
Agency: Scholz & Friends, Berlin
via 24
F
August 15, 2006 at 2:05 am
You might like it a lot and I think it’s clever but I think that not many people will fully understand the ad as is, even if they know the Babel Tower story. And even if they understand the ad, they might find it God-defying and bla bla bla, who knows. As I see it, it would have been more effective to include some kind of explanation/hint, the way you did. Maybe the slogan “Construction of the Babel Tower can now continue” or something like that.
Coolz0r
August 15, 2006 at 11:02 am
I totally agree with you. One small hint might have been enough. On the other hand, maybe the entire point was to start thinking about it…
Onnozelheid mag! » ‘t Is maar dat…
August 20, 2006 at 12:51 pm
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