I bumped into this campaign because Ben sent me a link to some dark site with too many NSFW stuff on it so I won’t link back to it. They obviously only listed the campaign because of some sexy shots and didn’t mention the agency or their source. Nevertheless, there are some really good ads in it so I didn’t want to hold it back. I’ll put two images before the jump, otherwise the index becomes way too heavy. If anyone knows the agency, please drop it in the comments so I can update the post. Meanwhile, enjoy this load of Perrier ads. May the sparkling crazy water be with you.
Thanks for the pointer, Ben.
» More Perrier - Coolz0r - Marketing Thoughts
August 15, 2006 at 9:37 am
[...] There’s an ad I forgot to add in the post about Perrier which I did last week, so that’s the first one you’ll see here. The other two are pictures that were taken at the CityParade in Charleroi, a city in the southern part of Belgium. The three bodypainted Perrier girls were walking behind LaRocca’s truck, so they’re most likely part of the famous ballroom’s promo team. Ben sent these images to me in response to the previous Perrier post. I don’t know who took the pictures, but as far as the promo for Perrier, all I can say is that it’s pretty daring for a brand to do it like this. Then again, Perrier has always been known for being “l’eau fou” (the crazy water), so it fits right in the concept of the CityParade, of which Perrier was a main sponsor as well. [...]
Roman Armon
August 19, 2006 at 8:29 pm
Well, Coolzor, I can’t think of a better reason for linking to an ad campaign. I do think they should have mentioned their source or the ad agency (if they knew it). One thing for certain, we Americanos are waaaayyyyy too paranoid and way to puritanical… always afraid of what folks think… always worrying that some action or inaction on our part will queer it with our business contacts. I agree it’s seriously worrisome, but it really is a shame. Why can’t we be more like Europe, where even 4 decades ago, women bathed topless on the Rivera? -Roman Armon
ClevelandSex.com » Archive » Perrier’s Nude Strike-force on Parade
August 19, 2006 at 8:33 pm
[...] Here’s an earlier Coolzor post about Perrier, “I bumped into this campaign because Ben sent me a link to some dark site with too many NSFW stuff on it so I won’t link back to it. They obviously only listed the campaign because of some sexy shots and didn’t mention the agency or their source. Nevertheless, there are some really good ads in it so I didn’t want to hold it back. I’ll put two images before the jump, otherwise the index becomes way too heavy. If anyone knows the agency, please drop it in the comments so I can update the post. Meanwhile, enjoy this load of Perrier ads. May the sparkling crazy water be with you.” [emphasis added] [...]