RSS
 

Search results for ‘guerrilla’

Tarantino Guerrilla

03 Dec

Although it might seem a bit horrific to some, it is the utter example of coolness to others: cinema lovers in Amsterdam got quite a scare when they saw a severed arm promoting a DVD laying in front of Tuschinski, one of the biggest local cinemas. In fact, movie lovers all over the Netherlands might find a bloody limb in front of their local cinema. The arms promote the DVD release of the latest Quentin Tarantino flick ‘Death Proof’ in which a severed limb or two can be expected. Nachos, anyone?

Tarantino DVD promo

Agency: New Message
Creatives: Lennart Wienecke, Hugo Rütter
Production/FX: UNREAL
Account: Catherine Dijkstra, Jan Has
Client: Stefan Agus, Roos Schregardus, Fulko Kuindersma (A-Film)

Thanks, Catherine

 
3 Comments

Posted in Advertising, Campaigns, Marketing

 

Frozen Babies Guerrilla

02 Nov

A couple of days ago I received an email that informed me of a “home made” street marketing campaign for 119, the French number to report and hopefully prevent child abuse. Due to a large load of email, I didn’t come to post it today. The weird thing is, the clip has been taken down on YouTube, and also from DailyMotion and the email address returns a ‘not existing’ error. Fact remains that I still think it’s a pretty cool move, also because it had been organized based on real facts, so the email states. A little bit of research says that a commercial has been shown in the subway where a supermarket website has been shown, on that site there was a drop-down menu that took you through the different isles of the market and one section was called ‘bébé, surgelé’ which means ‘frozen babies’. As much as some discussion point you to the way of a subliminal commercial, the clip itself doesn’t. I don’t really see any subliminal messages in it except for a glimps of the YouTube logo. That said, for a home made stunt, the creator did manage to email quite a lot of ad sites [here, here, here, and many others]. The reverse-shoplifting scenario has been played well, the seeding too. But why would this clip be removed from all of the video sites (including Yahoo and AOL video) if it is but a truthful awareness campaign? Good question. I ripped the movie before it was gone. And until further notice, it’s online.

 
2 Comments

Posted in Campaigns, Marketing

 

I Want An i30

21 Aug

Hyundai sees things big. Really big. The latest campaign they ran in Belgium was one where consumers were challenged to get a hold of a dropzone mark to put at a location of their choice. If they were selected, they could open up a blog and people could vote on them. (a map of the participants is here). The ubercoolness factor here is that the car will be dropped by heli. Yeah, you read that right. A helicopter will come drop the car on your location. Talk about a ‘wow’ factor. Good way to wake up the neighbors on a quiet Sunday morning :-) If you think the creative directors of this clip have been watching Apocalypse Now too much, you’re right.

Video: Hyundai i30

I Want An i30 -1

Agency: Duval Guillaume Brussels, Duval Guillaume E
Account Team: Johan Parmentier, Peter Clijsters, Filip Van der Haegen, Annemie Verschueren
Creative Directors: Katrien Bottez, Peter Ampe
Copy: Tom Muysers, Peter Ampe
Art Directors: Louiselotte Brekelmans, Katrien Bottez
TV Producer: Bruno De Jonghe
Media Strategy: Davy Caluwaerts
Strategy: Davy Caluwaerts
Animations: Dave De Preter
Production Company: The Fridge
Director: Dirk Verheye
Producer: Tom Hameeuw
Post-Production Company: The Fridge
Website: Pieter Baert & Tim Elsen (webmaster), Stijn Dupas & Raf Thys (Development), Judith Vanderlinden (Testing)
Media: Guerilla, Internet, TV, dailies.

>> More campaign images and guerrilla snapshots Read the rest of this entry »

 
1 Comment

Posted in Advertising, Campaigns, Marketing, Video

 

Turtle Time

16 Apr

Brazilian interactive agency Ginga launched a massive urban projection for the promotion of the new TMNT (Teenage Mutant Ninja Turtles) movie. The Tartarugas Ninja (as they are called there) were pictured in a 3D video teaser on a 25-floor building in São Paulo. The teaser shows the 4 turtles saving a woman from a burning building and afterwards they disappear in the night and the regular movie trailer is shown. There’s a dedicated blog out called EstamosChegando (We Are Arriving), which lists up all the campaigns and actions around the TMNT release. The guerrilla part of this campaign included shurikens that were left between car doors, typical ‘cartoonish’ criminals out in the streets and url-branded pizza boxes. The official (Brazilian) movie site has a consumer generated part in which they call for entries of home made movies. For the winner(s), an Xbox 360 is the main prize and their movie is being included on the “Ninja Turtles – the Return” DVD in the ‘Extras’. Sweet!

Turtle Time

Video Link
Via: MarketingFacts

 
2 Comments

Posted in Advertising, Campaigns, Marketing, Video

 

Urban Guerrilla: Revenge Of The Pixel

06 Apr

Pixelator is an unauthorized on-going video art performance collaboration with the New York City Metropolitan Transit Authority, Clear Channel Communications, and its selected artists. Since 2003, the MTA has made available for exhibition purposes 80 LED screens located at subway entrances across New York City. Unfortunately, the high cost of exhibiting (an estimated $274,000 per month per screen) prevents most artists from having access to these facilities. While the MTA’s effort to create more opportunities for video art exhibition in public spaces is to be commended, selected works remain wholly fixated on commercial goods and media conglomerate events, a short-sighted curatorial choice that regrettably ignores the full potential of these promising exhibition spaces. In an attempt to broaden the scope of MTA’s video art series, Pixelator takes video pieces currently on display and diffuses them into a pleasant array of 45 blinking, color-changing squares. Since the project is an anonymous collaboration, the resulting video is almost entirely unplanned and unanticipated, with the original artists helping to create new works of art without any knowledge of their participation.
[Translation: Pixelator turns those ugly, blinding video billboard ads into art]

Video Link

 
2 Comments

Posted in Design, Trends, Video

 

Boobs Gone Wild

04 Apr

Johan Van Oeckel, the man behind the miniature guerilla that I featured here last year, sent in a video from a project he did for Wonderbra. It’s a very good idea that came out of the box here, and for a brand like Wonderbra, it fits right in with their advertising strategy. What we see here is a small billboard that’s totally flipping. The Wonderbra seems to push the boobs so far out so that it becomes impossible for the next ad to appear through rotation. Humor is very often hidden in small details :) Funny thing to look at when you pass by it in the street. A lot of men will like this.


Wonderbra Boobs

This ad was also sent in by Lieven Vos, as an entry for the contest.

 
3 Comments

Posted in Advertising, Campaigns, Marketing

 

XBox 360 Crashes PS3 Party

24 Mar

Aah! Paris! City of lovers and romance by night. That’s exactly what the XBox team must’ve thought as they dressed up their boat to party-crash Sony’s PS3 launch event. In the shadow of the Eiffel Tower, (hmm, is there shadow at night?) With the Eiffel Tower brightly lit on the background, two brands continue the Battle of the Game Consoles. It doesn’t get any more romantic than this. Almost a typical Hollywood film. There’s no better way to underline your dedication to your best friend then by stealing his mojo on the night he plans to score. Hah! Totally awesome guerrilla. Disclaimer: I don’t work for Sony ;-)

To top it off, all the journalists at the Sony event received this text message on their mobile phones (source):

SMS - TXT

Translated:
“XBox 360 wishes you a pleasant evening… On behalf of the XBox Team.”

Video Link (via giiks)

Good enough for the first contest entry!

Thanks for the link to Fubiz, Romain!

 
1 Comment

Posted in Advertising, Campaigns, Marketing, Video

 

Smoggi Underwear

24 Mar

A little while ago, the Belgian government all of the sudden lowered maximum speed on the highway to 90 km/h. I didn’t quite realise it in the morning because I missed the news, but I just thought it was super the entire left lane was free. At work, I heard that there was a reason for that, namely that small particles of dust were in the air, causing smog. And that the maximum speed was 90 km/h. Bummer. The way home went slow :( – But, Sloggi, the underwear brand, came up with a nice entertaining guerrilla campaign. A foursome of underwear models have been put on a bridge over the freeway, holding up signs with the domain name smoggi.be and signs with the temporarily forced speed limit. The domain name holds a countdown to some sort of game, should you care.

Video Link

Agency: Indus Brand Activation (Belgium)
Thanks, David

 
No Comments

Posted in Advertising, Campaigns, Marketing, Video

 
« Older Entries