Johan Van Oeckel, a freelance concept and art director, sent me these pictures of some work he did for ‘Antwerpen Miniatuurstad’. The Antwerp Miniature City is a tourist attraction in Antwerp and as the name might suggest, it’s the tiny version of the city of Antwerp. Guido Portael, an industrial engineer in electro mechanics, started the concept in 1986 and it kept growing ever since. Johan did some work to promote the mini city with a keen take on the concept: hit & run advertising, but in its tiniest form.
The first image is a miniature ‘publimobile’, or in other words: a truck designed to drive around ads, something you see very often (especially on busy shopping days). The second one is a miniature version of a typical street ad – a small billboard, very often with a city map on the back and placed on the sidewalk. The third one is a miniature version of a Vespasius ad, which are placed in public restrooms and in bars, restaurants etc.
This work has been nominated for an award in the category Original Media by CCB, The Creative Club Belgium, and was ‘ordered’ by LDV United.
Nice work. Thanx Johan.
MAHARAL
May 10, 2006 at 2:50 am
mini-car from ex-antwerpian….
» Father’s Day - Coolz0r - Marketing Thoughts
July 11, 2006 at 1:07 am
[...] Hmm. I’ve seen this concept before. I even blogged about it. Somebody parked in the ‘me too avenue’, but with quite a good angle though, because it’s not really for a miniature town this time, but for a dad and his kid, and the miniature billboards aren’t really thát miniature. Clever move from DDB for C&A, the clothing store. Belgian creativity. Delicious. Just like our waffles. [...]
Coolz0r - Marketing Thoughts » Boobs Gone Wild
April 4, 2007 at 6:21 pm
[...] Van Oeckel, the man behind the miniature guerilla that I featured here last year, sent in a video from a project he did for Wonderbra. [...]