Boobs Gone Wild

04 Apr 2007

Johan Van Oeckel, the man behind the miniature guerilla that I featured here last year, sent in a video from a project he did for Wonderbra. It’s a very good idea that came out of the box here, and for a brand like Wonderbra, it fits right in with their advertising strategy. What we see here is a small billboard that’s totally flipping. The Wonderbra seems to push the boobs so far out so that it becomes impossible for the next ad to appear through rotation. Humor is very often hidden in small details :) Funny thing to look at when you pass by it in the street. A lot of men will like this.

Wonderbra Boobs

This ad was also sent in by Lieven Vos, as an entry for the contest.


Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


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  1. derekb

    April 4, 2007 at 7:19 pm

    big ups for johan!

  2. Fub

    April 4, 2007 at 8:43 pm

    It’s a fake ?

  3. Coolz0r

    April 4, 2007 at 8:45 pm

    Apparently it’s a real concept :)