Cool Marketing Thoughts

Johan Van Oeckel, the man behind the miniature guerilla that I featured here last year, sent in a video from a project he did for Wonderbra. It’s a very good idea that came out of the box here, and for a brand like Wonderbra, it fits right in with their advertising strategy. What we see here is a small billboard that’s totally flipping. The Wonderbra seems to push the boobs so far out so that it becomes impossible for the next ad to appear through rotation. Humor is very often hidden in small details :) Funny thing to look at when you pass by it in the street. A lot of men will like this.

This ad was also sent in by Lieven Vos, as an entry for the contest.