Brazilian interactive agency Ginga launched a massive urban projection for the promotion of the new TMNT (Teenage Mutant Ninja Turtles) movie. The Tartarugas Ninja (as they are called there) were pictured in a 3D video teaser on a 25-floor building in São Paulo. The teaser shows the 4 turtles saving a woman from a burning building and afterwards they disappear in the night and the regular movie trailer is shown. There’s a dedicated blog out called EstamosChegando (We Are Arriving), which lists up all the campaigns and actions around the TMNT release. The guerrilla part of this campaign included shurikens that were left between car doors, typical ‘cartoonish’ criminals out in the streets and url-branded pizza boxes. The official (Brazilian) movie site has a consumer generated part in which they call for entries of home made movies. For the winner(s), an Xbox 360 is the main prize and their movie is being included on the “Ninja Turtles – the Return” DVD in the ‘Extras’. Sweet!
Video Link
Via: MarketingFacts
Dean
April 16, 2007 at 4:27 pm
That’s awesome! I’ve never seen anything quite like it.
Paulo Moinhos
April 20, 2007 at 5:02 pm
Awesome! this is one of the best guerrilla campaign ever!! Check this guerrilla campaign from Portugal http://www.izip.com.br/blog/2007/04/16/jornaleiro-o-portao-do-corvo/
where in order to promote the book “O Portão do Corvo” by the publisher Gailivro, a newspaper boy dressed in old fashioned clothes shouted “Extra!Extra!” highlighting the series of murders mentioned in the book.This street campaign happened during 4 days in Lisbon and Oporto. Agency: Torke Portugal