You have to admit that Russian people have a great sense of humor. If there’s one thing that made me laugh today, hehe, then it’s this remake of the Titanic. An absolutely funny party gadget that will make the kids happy. King of the woooooooorld :-) Boy oh boy, I think I’d even try this myself too :-)
Thanks, Arnoud
There’s a lucky guy named Jan. He works at an ad agency and has a beautiful wife and family. They live in a wonderful house and they’ve been having the time of their lives there. But.. the time has come to move on and now they’re selling the house… on YouTube. However, Jan’s ‘neighbors’ have noticed the clip on YouTube and decided to post their response… and now the bet is: if the response has more views than the original, Jan will buy bubbly wine for ‘the neighbors’. Other than that, it’s pretty cool to use YouTube to sell your house, but instead of showing just the house and the rooms and all that you add a story to it, you make the material thing come alive. And that’s so awesome.
See the original clip here, but please make sure you see the spoof twice, so Jan has to share the booze ;-)
UPDATE: Hilarious !!!
While Jan is working for BBDO and Johan from LG&F made the spoof (and Michael from Duval Guillaume E sent it to me), now the guys over at TheseDays came up with their spoof, and they turned the spot into a commercial for Spotter.be / Any other agencies want to give it a go?
For the launch of the new N95, Nokia ordered an interactive site with testimonials of enthusiasts and experts to talk about the future of the internet, of video sites like YouTube and their position in the market vs ‘old’ media… about the cool things about photography and online picture sharing and so on. The goal is obviously to create a certain image and atmosphere that suits perfectly with the possible target audience (market) for their latest multi-media device. The good thing about this branded site is that they create a platform for people to discuss the topics that have been created, and that in one way or the other it creates a community on itself. I received an invite to go to the press conference. Seems to be a great phone/camera/mp3/whatever.
Flying cars. Meals in a pill. Teleportation. Most of the time people’s expectations are based on hope rather than reality. But sometimes innovations happen that nobody expects – and the world changes faster than we could have ever imagined. The internet. The MP3 player. The digital camera. Yes, even the phone. In just a few years, our lives have changed completely. Today, the Nokia N95 starts a new and exciting future, building on the combination of all these revolutionary devices. Therefore, we’ve invited visionaries from across the technology world to share their insights into different parts of the future that got here early.
Check out the website
Agency: TheseDays (be)
Brazilian interactive agency Ginga launched a massive urban projection for the promotion of the new TMNT (Teenage Mutant Ninja Turtles) movie. The Tartarugas Ninja (as they are called there) were pictured in a 3D video teaser on a 25-floor building in São Paulo. The teaser shows the 4 turtles saving a woman from a burning building and afterwards they disappear in the night and the regular movie trailer is shown. There’s a dedicated blog out called EstamosChegando (We Are Arriving), which lists up all the campaigns and actions around the TMNT release. The guerrilla part of this campaign included shurikens that were left between car doors, typical ‘cartoonish’ criminals out in the streets and url-branded pizza boxes. The official (Brazilian) movie site has a consumer generated part in which they call for entries of home made movies. For the winner(s), an Xbox 360 is the main prize and their movie is being included on the “Ninja Turtles – the Return” DVD in the ‘Extras’. Sweet!
Video Link
Via: MarketingFacts
No, this isn’t a billboard for ‘The Entity’ or ‘Poltergeist’, even though it might look pretty scary if you walk by it at nightfall or in the dark. It might frighten children juuuust a little, but it’s in fact a billboard to promote Nitco’s wood-finish tiles. It’s up to you to decide whether they mean the wood is ‘very natural’ or ’still alive’. I just think it looks pretty impressive.
Agency: Brand David Communications, Mumbai, India
Creative Director: Josy Paul
Copywriter/Art Director: Sandesh Mangaonkar
Via: AdsOfTheWorld
The current ecohype about global warming is getting everybody psyched up about the world that’s coming slowly to an end, and indeed, I admit, you can notice things are changing. The climate isn’t what it used to be and maybe soon, in the future we’ll long for things we used to know from our childhood that simply aren’t there anymore. Greenpeace makes a good point in its ad. What if there’s no winter like we used to know it. Dreaming of a white Christmas might very well just remain ‘dreaming’.
Copy:”Winter. You’ll miss it when it’s gone.”
Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Creative Director: Damon Stapleton
Art Director: Mikko Torvinen
Copywriter: Gokhan Yucel
Illustrator: Fake Graphics
Via: AdsOfTheWorld
I’m back from Switzerland where I’ve spent my two-day planning meeting with the EMEA team to set up the programs for fiscal year 08. Things became much more clear and it was really productive. I think I’ve found my drive again. Let’s blog some. :-)
I’m not quite convinced that the concept of this banner/billboard/seal will actually prove to be successful, but indeed there must be other and better ways to make career than umm… yeah, how does one interpret this thing? I’m pretty sure everyone can interpret it in the right way. Daring campaign for jobsintown.de, but this is definitely not something you can try with any brand. I liked their other campaign better. Let’s say it’s a good thing this is placed at the entrance of the event, and not at the exit… :)
Agency or location unknown
Advertising Agency: Scholz & Friends, Hamburg, Germany
Creative Directors: Matthias Schmidt, Gunnar Loeser, Heiko Schmidt
Art Director: Stefan Schabenberger
Copywriter: Lars Lindigkeit
Photographer: Eike Schleef
Other additional credits: Sven Horror
Released: December 2006
Thanks, Derrick + Ivan