In An Absolut World

27 Apr 2007

Absolut, the best ever and coolest international premium vodka brand, presents a new global campaign. “In an Absolut world” is an inspiring, humorous, thought-provoking integrated campaign about what an Absolut world might look like. With the new campaign, Absolut Vodka hopes to initiate a discussion about both universal and everyday subjects, as well as challenge consumers to express their own visions of the world.

“In our new advertising campaign, ‘In an Absolut world,’ we invite consumers around the world to discuss current events and subjects that engage them. The communication concept for Absolut vodka has received many awards and much acclaim over the years and today it’s legendary. In the 1980s we were pioneers in our field when we integrated art and fashion with advertising. Our groundbreaking new campaign, ‘In an Absolut world,’ is expanding boundaries once again. We want to inspire people to discuss and to discover the visionary within them”, says Ketil Eriksen, President V&S Absolut Spirits.”

“In an Absolut world” has been developed together with the advertising agency TBWA/Chiat Day for TV and print ads, and Great Works for digital media.

Absolut World 1

Absolut World 2

See more images in the Absolut Press section
Thanks, Andreas

No Comments

Posted by Miel Van Opstal in Advertising, Campaigns, Marketing


Leave a Reply

You must be logged in to post a comment.