Cool Marketing Thoughts

Maestro Limpio, aka Mister Proper aka Mister Clean (and so on) is one of the leading brands among household products. To communicate the main benefit of the product, supah-shiny floors, this sweet door-to-door thingy has been slipped under the… umm well… door. On the transparent plastic sheet is written: “more shine for your floors” next to the logo, and then when people opened their doors, the light would reflect on the plastic, making it seem that one piece of floor has been polished ultra hard.

Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Gabriela Carozzi
Art Director: Facundo Valenti
Copywriter: Pedro Dufou
Via: A/D Goodness