Cool Marketing Thoughts

This post is for a colleague of mine who totally loves Mustangs. I saw these billboards and I just had to think of him. I love the simplicity of the concept. There’s still so much you can do with transparent billboards, and this is another shiny example of how much dynamics and story you can put in them with just a seemingly empty space and a logo from the right brand. This is how your world would look like if you drove a Mustang. All blurry from the horsepower speed under your bottom. All you can think of when you see these is: weeeeeeeh!

Via: Billboardom / Ian Hart

Another goodie for the blokes: Ché, the leading “men’s magazine” in Flanders, has released a special edition down slip/cover a little while ago, to bring the hottie to the nerds amongst us. The time of lonely evenings is behind you and you’ll no longer suffer from coldbeddiness with this item because you’ll probably never want to get up again. It’s probably a good time to start webcamming from your bedroom and fake you actually have a social life that includes spicy women. That said, here’s the cover:

Agency: Duval Guillaume Antwerp
Creative Directors: Dirk Domen, Geoffrey Hantson
Art Director: Gilles de Boncourt
Copywriter: Eric Becker

More from Ché:

• Counter Posters
• Keep On Dreaming Of A Better World

Via: Pietel

I love the little twist in this campaign. Besides the fact that it’s totally disarming to see a woman in tears and that it really makes every man feel tender and filled with compassion at the same time, it’s pretty weird to see how powerful a snapshot can be. This photoshoot was done for Piero Milano’s ‘men only’ jewel collection. The sad news for women is that they won’t get any of the good stuff this time, which is why they are crying. A fresh approach, nice visuals and the jewels don’t look bad either.

Copy:
“For men only. Piero Milano ‘Titanium’, the new men’s jewels. Gold, titanium and diamonds.”

Agency: Cayenne, Milan, Italy
Creative Director: Giandomenico Puglisi
Art director: Livio Gerosa
Copywriter: Diego Di Rella
Photographer: Moreno Monti
Via: AdsOfTheWorld

Here’s a stunning billboard for the Austrian Red Cross. The installation features a ‘beating’ blood bag that also makes a pumping noise. It might seem a bit weird at first, but it’s surely an eyecathing project. The copy on the bag -’give life’- is strengthened by the animation of the billboard. Giving blood saves lives, so it’s a matter of passing on the heartbeat to those who need it. I think it’s a good idea to use an audiovisual approach, and it sticks. The brief of this campaign was ‘to wrench people in the vicinity of the blood donation centers out of their apathy and actively encourage them to donate blood’.

Credits:
Demner, Merlicek & Bergmann, Vienna
Austrian Red Cross ‘Give Life Campaign’ – Mobile Display – Pulsing Bag
Agency: Demner, Merlicek & Bergmann, Vienna
Creative Director/Art Director: Robert Wohlgemuth
Copywriters: Florian Nussbaumer/Florian Gigler
Production Manager: Ing. Norbert Rabenseifner
Via: Adverbox