Cool Marketing Thoughts

Now here’s something really awesome to give that old workstation a pimped up remake: Glynn Jenkins has taken the classic British Mini and transformed it into an impressive modern piece of bespoke furniture. Hand built to you exact requirements your mini desk will be as individual as you are! It even has optional extras, just like the car:

• Desk top choice – Leather, Wood, Metal, Any Colour Vinyl
• Resprayed in any colour or desined to match your office
• Fully working headlamps, hazards and spotlights
• Stereo set into the dash with speakers in the parcel shelf
• Choice of rims and tyres / personalised number plates

How cool is that? I bet you’ll come to work with a lot more appetite once you’ve turned your desk into a piece of cuteness like this. I also bet that if you could change this setup into a Mustang desk, someone else will be the first one to buy!

Via Adverlab | Ubergizmo

As quoted from FurIsDead: “An international cover model, actor, and spokesperson for Dollhouse Clothing, sexy supermodel Joanna Krupa is known for her famous photo shoots, but there’s one thing Joanna would never model: fur. The Polish-born beauty, who has graced the covers of many magazines—including Playboy, Maxim, FHM, and Stuff—laid her convictions bare, so to speak, by baring all in PETA´s latest and raciest “I’d Rather Go Naked Than Wear Fur” ad. And to top it off, she posed in not one but three versions of the sexy ad!” Too bad nobody ever got to ask Anna Nicole Smith what she thought of the entire concept.

Thanks, Joel

Other P.e.T.A. ads on Marketing Thoughts:

• PeTA Guardian Angel
• PeTA vs Fur
• Buck The Rodeo

Alejandro sent in this great ad they’ve done for Post-it, the sticky yellow notes. It’s quite a brainbreaker if you’re not up to date with the popular series ‘Lost’, but if you are a regular watcher you’ll know for sure what it means. On the one hand I love it how they break down the target audience to ‘the in-crowd’ that follows the hit series, but on the other hand it’s a long shot to reach out to the thousands of people who don’t. Leaving them out of the campaign seems a bit like a waste of money to me… I don’t know. I’m still torn between: “hey this is cool” and “wtf”. If I didn’t know that the island inhabitants needed to enter “4 8 15 16 23 42″ every 108 minutes on a computer to control the magnetic field that keeps the island together, the entire message would just go by unnoticed. On the other hand, if you know what it means you have a ‘wow’ feeling when you see the ad. Pretty cool though. Would be a great brand placement if it actually was used in the series itself.

Brand/product advertised: 3M/Post-it
Advert title:Lost
Agency: Base1 – Santiago, Chile
Creative Directors: Alejandro “Lato” La Torre / Carlos Saavedra
Art director: Carlos Saavedra
Copywriter: Alejandro “Lato” La Torre
Illustrator: Carlos Saavedra

A little while ago, Europe was tormented by a storm of ‘rare’ force, wind speeds exceeding limits that haven’t been touched in years and years. On the day of the storm, when I drove up the yard, I had to put my car aside because some tree decided to fall right over the road, blocking all access. It took me 3 hours of chopping (the old fashion way with an axe and a saw) to cut off all the tree branches and the foliage and to get the tree trunk into movable pieces to clear the road. And then I was amongst the lucky ones. People died, houses were blown apart, small local floods, bigger floods, roof tiles flying around… The next day, an ad for Mercator – an insurance company – appeared in the paper:

A painful toptopical for the victims, but right on-point.

Client: Mercator Insurances
Agency: Duval Guillaume Antwerp
Creative Directors: Dirk Domen, Geoffrey Hantson
Copywriter: Kristof Snels
Art Director: Sebastien De Valck

Thanks, Sebastien