Here’s a stunning billboard for the Austrian Red Cross. The installation features a ‘beating’ blood bag that also makes a pumping noise. It might seem a bit weird at first, but it’s surely an eyecathing project. The copy on the bag -’give life’- is strengthened by the animation of the billboard. Giving blood saves lives, so it’s a matter of passing on the heartbeat to those who need it. I think it’s a good idea to use an audiovisual approach, and it sticks. The brief of this campaign was ‘to wrench people in the vicinity of the blood donation centers out of their apathy and actively encourage them to donate blood’.
Credits:
Demner, Merlicek & Bergmann, Vienna
Austrian Red Cross ‘Give Life Campaign’ – Mobile Display – Pulsing Bag
Agency: Demner, Merlicek & Bergmann, Vienna
Creative Director/Art Director: Robert Wohlgemuth
Copywriters: Florian Nussbaumer/Florian Gigler
Production Manager: Ing. Norbert Rabenseifner
Via: Adverbox