I love the little twist in this campaign. Besides the fact that it’s totally disarming to see a woman in tears and that it really makes every man feel tender and filled with compassion at the same time, it’s pretty weird to see how powerful a snapshot can be. This photoshoot was done for Piero Milano’s ‘men only’ jewel collection. The sad news for women is that they won’t get any of the good stuff this time, which is why they are crying. A fresh approach, nice visuals and the jewels don’t look bad either.
Copy:
“For men only. Piero Milano ‘Titanium’, the new men’s jewels. Gold, titanium and diamonds.”
Agency: Cayenne, Milan, Italy
Creative Director: Giandomenico Puglisi
Art director: Livio Gerosa
Copywriter: Diego Di Rella
Photographer: Moreno Monti
Via: AdsOfTheWorld
设计｜生活｜发现新鲜 » Blog Archive » Piero Milano Titanium: 女人缘何哭泣？
February 12, 2007 at 12:30 pm
[...] [发现自：Coolz0r] [...]
Serge
February 12, 2007 at 1:51 pm
I do wonder how they made these women cry their eyes out so convincingly… Or perhaps I don’t want to know. One thing I do know: no onion can do that… :-)
Coolz0r
February 12, 2007 at 2:56 pm
I think that the answer to that question holds the art of photography or ‘editing’ (with Photoshop). Either way, I just love these pics!