PeTA Guardian Angel

28 Dec 2006

While we’re at it, I might as wel throw in this image for the PeTA too. Famke Janssen, the famous Bond-girl from GoldenEye, and dog Licorice, are the supporting faces for the new print campaign. In this campaign Famke is showing off angel wings as she strikes a provocative pose on a swing, the alluring actor appears along with her beloved dog Licorice in a sexy new ad aimed at making the holidays a little happier for neglected dogs (and domestic animals all-together). For the sake of dog-wellness, here is the ad:

“Millions of companion animals are condemned to a sad life of loneliness. Isolated in a crate or pen or kept on a chain with no exercise or attention. Your animal companions need and deserve lots of playtime, love and care. – They are part of your family. Be your animals’ guardian angel. They depend on you.”

Other PeTA campaigns on Marketing Thoughts:

Via Houtlust


Posted by Miel Van Opstal in Advertising, Campaigns, Ethics


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  1. - Rants of the Day

    January 3, 2007 at 2:40 am

    [...] – 1: Norwegian Accordion Association I this ad we can see some straight up good guerrilla style advertising. They recognized a current day to day activity to target through. And what best way to do it than through this accordion-like buses that are popping up on major European cities? It’s like a match made in heaven, these two were just meant to be. Definitely a good job done by Oslo-based ‘Uncle Gray’. – 2: Animal Protection Not to say that other animal-caring associations have been doing a bad job…well, actually many of them have. If you head over to Coolzor you’ll find the newest PETA advert that I personally find to be hideous. They recruit a hot shot celebrity to have a better way to communicate the message? Totally irrelevant! However in this ad we can see a clearly transmitted message, in a creative way; perhaps not the most acclaimed for ad, but definitely a mind-sticker. Great job by Hamburg-based Jung von Matt. [...]

  2. joel

    February 16, 2007 at 2:08 am

    Here’s the latest one:

    Thought you’d want to see.

  3. Lhyz

    June 16, 2007 at 6:26 am

    After doing much research, I must say that I am actually against PeTa… Just against the organization itself, some of the things they stood for I agree with but more often than not they are very wrong in how they express their dislike for the “unethical” treatment of animals…