A little while ago, Europe was tormented by a storm of ‘rare’ force, wind speeds exceeding limits that haven’t been touched in years and years. On the day of the storm, when I drove up the yard, I had to put my car aside because some tree decided to fall right over the road, blocking all access. It took me 3 hours of chopping (the old fashion way with an axe and a saw) to cut off all the tree branches and the foliage and to get the tree trunk into movable pieces to clear the road. And then I was amongst the lucky ones. People died, houses were blown apart, small local floods, bigger floods, roof tiles flying around… The next day, an ad for Mercator – an insurance company – appeared in the paper:
A painful toptopical for the victims, but right on-point.
Client: Mercator Insurances
Agency: Duval Guillaume Antwerp
Creative Directors: Dirk Domen, Geoffrey Hantson
Copywriter: Kristof Snels
Art Director: Sebastien De Valck
Thanks, Sebastien