Cool Marketing Thoughts

Stunning 3D work for Orangina, not quite in the sense of the ‘happiness factory’ from Coca Cola, but (at least to me) a very competitve try to overtake it. Quote Todd Mueller, Creative Director/Co-founder, Psyop: “I guess it goes without saying that when you get the opportunity to spray Orangina all over the chest of a sexy bunny girl, you go for it. That was basically the motivation and creative charge throughout the production; raunchy naughty furriness. The agency FFL were amazing to work with and just kept pushing us to get furrier and naughtier. The production team at The Mill and Stink brought everything they had to the table and the results are phenomenal. Now that we are finished, it’s a bit sad to leave this crazy world behind. There’s so much more to find out about this forest and these sexy creatures.”

Orangina Naturally Juicy English version

Client: Orangina
Title: “Naturally Juicy”
Agency: FFL PARIS
Executive Creative Directors: Fred & Farid
Creatives: Michael Zonnenberg, Joseph Dubruque, Nicolas Lautier, Baptiste Clinet
Advertiser’s Supervisors: Hugues Pietrini, Marie-Laure Trichard
Producer: Robin Accard
Production Company: Stink / Psyop
Director: Psyop / Todd Mueller & Kylie Matulick
Executive Producers: Daniel Bergman, Sylvaine Mella
Producers: Richard Fenton, Mariya Shikher
Animation Director: Nicholas Weigel
Additional Design: David Chontos
Editing Company: Trim Editing
Editor: Paul Hardcastle
Post Production: The Mill
Producer: Stephen Venning
Telecine: Jamie Wilkinson
3D Producer: Pip Malone

… a good laugh to start your Friday. Check out this pretty funny commercial :) Totally worth a minute of your time.

Windex Window Cleaner

So, you’ve decided you hate your job and want to explore new roads. Somewhere out there is that perfect job, the one you’ve dreamt of for all these years. Maybe you already have a new job in sight. Just one tiny detail left: making sure they let you go fast. You need to get out of that old company without further ado. So. Here’s one way to do it: proceed to your average normal lunchroom/company restaurant. Sit down with your colleagues, and make it a lunch to remember. :-)

Thanks, Dave

Excuse me Mr., sorry to be taking some of your time but I really have some important questions/unique proposals [select appropriate] for you… How many times have you heard a phone conversation start like this, making you wish you never answered the phone in the first place??? Too many times. Now we need to unite and fight back. Today I’ll post two tips for you to try at home. Good luck, and please hold.

Part 2: A Taste Of Their Own Medicine

How To Deal With Telemarketers 2

Produced by Peter John Ross from SonnyBoo

Excuse me Mr., sorry to be taking some of your time but I really have some important questions/unique proposals [select appropriate] for you… How many times have you heard a phone conversation start like this, making you wish you never answered the phone in the first place??? Too many times. Now we need to unite and fight back. Today I’ll post two tips for you to try at home. Good luck, and please hold.

Part 1: Flirting

How To Deal With Telemarketers 1

Produced by Peter John Ross from Sonnyboo

Soooo. This is what my blog looked like :-) Been a little while, I know. But… things happen for a reason. I took a little time off from blogging to see what the real world was doing, and to my great surprise NOT blogging actually didn’t make the world stop. But I refound some energy. And I tend to use it well.

Check out this funny commercial for MIO GPS systems. I think the creative team behind this clip really is a total laugh to hang around with. If this was chosen, then I really want to know which crazy ideas didn’t make it.

Video: MIO Navigation

Check out this supercool commercial from Smirnoff. The concept might be a little abstract, the idea might be far-fetched, but the clip is awesome. I don’t know which agency came up with it, but I bet their budget was quite astronomous, if you look at the effects.

Video Link: Clearly Smirnoff

Hyundai sees things big. Really big. The latest campaign they ran in Belgium was one where consumers were challenged to get a hold of a dropzone mark to put at a location of their choice. If they were selected, they could open up a blog and people could vote on them. (a map of the participants is here). The ubercoolness factor here is that the car will be dropped by heli. Yeah, you read that right. A helicopter will come drop the car on your location. Talk about a ‘wow’ factor. Good way to wake up the neighbors on a quiet Sunday morning :-) If you think the creative directors of this clip have been watching Apocalypse Now too much, you’re right.

Video: Hyundai i30

Agency: Duval Guillaume Brussels, Duval Guillaume E
Account Team: Johan Parmentier, Peter Clijsters, Filip Van der Haegen, Annemie Verschueren
Creative Directors: Katrien Bottez, Peter Ampe
Copy: Tom Muysers, Peter Ampe
Art Directors: Louiselotte Brekelmans, Katrien Bottez
TV Producer: Bruno De Jonghe
Media Strategy: Davy Caluwaerts
Strategy: Davy Caluwaerts
Animations: Dave De Preter
Production Company: The Fridge
Director: Dirk Verheye
Producer: Tom Hameeuw
Post-Production Company: The Fridge
Website: Pieter Baert & Tim Elsen (webmaster), Stijn Dupas & Raf Thys (Development), Judith Vanderlinden (Testing)
Media: Guerilla, Internet, TV, dailies.

>> More campaign images and guerrilla snapshots Read the rest of this entry »