Clearly Smirnoff
By Miel Van Opstal
Check out this supercool commercial from Smirnoff. The concept might be a little abstract, the idea might be far-fetched, but the clip is awesome. I don’t know which agency came up with it, but I bet their budget was quite astronomous, if you look at the effects.
Video Link: Clearly Smirnoff
Marketrix said
on August 23, 2007 around 5:10 pm
The agency was JTW, London and the director was Daniel Kleinman.
Regards,
Luciana
http://marketrix.net
John Rosen said
on September 4, 2007 around 1:05 am
At first, I thought is was some sort of green ad and the payoff was going to be how much Smirnoff is doing to keep our oceans clean. I wonder what research the agency has brought to bear — is this a compelling commercial, given viewers time constraints and ready at the trigger TiVO’s? It’s a beautiful ad but violates a lot of traditional rules — no call to action, brand identification left to the end, etc.
Mike Jones said
on September 9, 2007 around 2:14 pm
What a fantastic advert Smirnoff have really pushed the boat out.
Achterluitenant Smeulders said
on September 20, 2007 around 12:41 am
Absolutely stunning, but why sold to Smirnoff…
The Aesthetic Poetic said
on September 20, 2007 around 3:28 am
Nice ad, great effects and all but in the end it’s a bit anti-climactic.
-The AP
Tim Harris said
on September 29, 2007 around 4:00 pm
I loved the ad. Made me watch it. In these days, you got to spend money to make it, and this ad agency definitely had this in mind.
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Birit said
on October 10, 2007 around 3:39 pm
Smirnoff … je zou het drinken voor dit filmpje alleen al! Groetjes van Birit van de Echtkrant! Pluis onze blog ook eens uit!